The New Face of the Web

May 19, 2009 - PRLog -- The purpose of most websites is to communicate a message about a product or service…right?  Then why are so many websites failing to communicate with their visitors?  ENTERTAINMENT VALUE!

Today’s society has been trained to think that if they cant get something fast, they don’t have time for it and if it’s not entertaining, it’s not worth spending time on.  

Since birth, the Internet has been about the communication of content…the challenge has been how to quickly present that content in a way that is most appealing to a visitor.   Statistics say a visitor to a website generally decides within four seconds if they are going to stay and look around.  So, how do you draw visitors into your site and have them look around?  It all starts with a nice, clean site design.  Colors should be complimentary and tailored to your audience.  Adobe has a great website, http://kuler.adobe.com/, which can help you select a professional color pallet.  Next, people are looking for sites that are easy to read.  Generous text size can go a long way to aide a visitor’s experience.  Lastly, simple navigation is a must.  Don’t clutter your site with unnecessary links and distracting advertising – it will drive people away.

One of the newest waves in website communication is an Internet “greeter”.  Similar to a Wal-mart greeter, an Internet greeter will warmly welcome visitors to a website and give them information they need and direct them to important features on the site.  

Straight Edge Marketing, http://straightedgemarketing.com, offers a unique Internet greeter product called i-Vo Technology.  i-Vo, which stands for Internet Video Overlay, is a great communications tool and is relatively inexpensive.  In short, i-Vo superimposes transparent video over existing websites.  The i-Vo floats over top of a website and literally steps right of the page.  It is captivating and will allow a site owner to deliver a targeted message.

To learn more about i-Vo Technology and Straight Edge Marketing, visit http://straightedgemarketing.com or contact the corporate office.

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Straight Edge Marketing is dedicated to providing creative digital solutions to the online market through a national network of Independent Consultants.