It will also be extending its expertise to encompass small and mid-sized companies that are looking to do business internationally.
“This is a logical progression because any multi-cultural business needs to have different methods of communicating key information and messages to their clientele,” said Jean Bucquet, president of JB Cross-Cultural Consulting. “And the vocation of JBCCC is to enhance productivity despite cultural differences.”
Today JBCCC extends its expertise to include small and mid-sized companies that need to focus on effective bi-cultural teaming. “Because business is global, it is more important than ever to communicate well between cultures. For example, you can’t deal with the French the same way you work with Americans,” continued Bucquet. In cross-cultural communication, the goal is to use the strength of each culture to penetrate new markets.”
JBCCC is specialized in French and American cultures but also works with other nations to help clients get familiar with a culture and learn how to be tolerant while avoiding misunderstandings.
JB Cross –Cultural Consulting focuses on overcoming cultural differences so that clients are able to communicate better and work more efficiently in the global arena. Patrons discover what their obstacles could be and appreciate the differences between cultures without denying their own.
