Bathroom Blogfest Returns to Focus on Customer Experience

PR Log (Press Release) – Oct 22, 2008 – Kennesaw, GA – From Oct. 26 through Nov. 1, the Bathroom Blogfest regroups for the third year to focus on the customer experience. During Bathroom Blogfest ’08 – Cleaning Up Forgotten Spaces Around Us, women bloggers in the U.S., Canada and the U.K. will share observations about the effect of bathrooms and other forgotten spaces on the customer experience.

The Bathroom Blogfest began in 2006 as the brainchild of Stephanie Weaver, Experienceology author and consultant, and Susan Abbott, a business consultant and consumer researcher in Toronto. Last year’s Blogfest featured posts on such diverse topics as Disney Land, family-owned businesses, bus stations and better automatic flushers. This year, the theme has been expanded to include all forgotten spaces including entry ways, changing rooms, or any spaces that affect the customer experience but aren’t accorded the attention they deserve.

“We are excited about expanding the Bathroom Blogfest theme to include those other forgotten spaces in addition to bathrooms,” says Susan Abbott. “They all play a critical role in creating a customer experience – now more than ever.”

During Bathroom Blogfest ‘08, bloggers will post observations about the best and worst bathrooms and other forgotten spaces to answer how these spaces help support, or detract from, the customer experience. Participating bloggers include experts in marketing, customer service, customer experience, library sciences, life and bathrooms. They will post at least once during the Bathroom Blogfest and include the tag “#ladiesrooms08” in their posts, photos, videos and tweets.

Furthermore, participation for 2008 has been broadened to embrace all those with passion for the customer experience. “We have created an open Facebook event under Bathroom Blogfest,” says Christine Whittemore, director, in-store innovation, Wear-Dated carpet fiber (http://www.weardated.com) and blogger at Flooring The Consumer (http://www.flooringtheconsumer.blogspot.com) and the Carpetology Blog(http://www.carpetology.blogspot.com). “If you have a customer experience story that is relevant to Bathroom Blogfest ’08 – Cleaning Up Forgotten Spaces Around Us, please participate in the conversation. It can only make the event more vibrant and relevant for everyone!”

Bloggers participating in Bathroom Blogfest ’08 include:  
Susan Abbott at Customer Experience Crossroads http://www.customercrossroads.com ;
Katia Adams at Transcultural Marketing http://transcultural.wordpress.com;
Shannon Bilby at Floor Talk! http://floortalk.wfca.org/ ;
Laurence Borel at Blog Till You Drop http://blogtillyoudrop.wordpress.com;  
Jo Brown and the blogging team at Kohler Talk http://www.us.kohler.com/mykohler/blog.jsp
Lisbeth Calandrino at Lisbeth Calandrino http://lisbethcalandrino.typepad.com/liz_biz_buzz/
Sara Cantor at The Curious Shopper http://curiousshopper.blogspot.com
Becky Carroll at Customers Rock! http://www.customersrock.net;
Katie Clark at Practical Katie http://practicalkatie.blogspot.com/;
Iris Shreve Garrott at Circulating http://circulating.wordpress.com/;
Ann Handley at Annarchy http://www.annhandley.com;
Marianna Hayes at Results Revolution http://www.resultsrevolution.com
Elizabeth Hise and C.B. Whittemore at The Carpetology Blog http://carpetology.blogspot.com;
Maria Palma at Customers Are Always http://www.CustomersAreAlways.com
Sandra Renshaw at Purple Wren http://www.purplewren.com/;
Kate Rutter at Adaptive Path http://www.adaptivepath.com/blog/ ;
Claudia Schiepers at Life and its little pleasures http://claudiaschiepers.typepad.com;
Carolyn Townes at Becoming a Woman of Purpose http://spiritwomen.blogpsot.com;
Stephanie Weaver at Experienceology http://experienceology.blogspot.com;
C.B. Whittemore at Flooring The Consumer http://flooringtheconsumer.blogspot.com

During Bathroom Blogfest 2008, look for photos and posts with the tags “#ladiesrooms08” on flickr, del.icio.us, Technorati, Twitter and Google and monitor the conversation about the customer experience, bathrooms and other forgotten spaces around us.

Notes to Editor:  Wear-Dated is a registered trademark of Solutia Inc.

About Solutia Inc.
Solutia is a market-leading performance materials and specialty chemicals company.  The company focuses on providing solutions for a better life through a range of products, including: Saflex® interlayer for laminated glass; CPFilms® aftermarket window films sold under the LLumar® brand and others; high-performance nylon polymers and fibers sold under brands such as Vydyne® and Wear-Dated®; and technical specialties including the Flexsys® family of chemicals for the rubber industry, Skydrol® aviation hydraulic fluid and Therminol® heat transfer fluid.  Solutia’s businesses are world leaders in each of their market segments.  With its headquarters in St. Louis, Missouri, USA, the company operates globally with approximately 6,000 employees in more than 60 locations.  More information is available at www.Solutia.com.

Solutia Inc.
Kennesaw, Ga.
C/W

Technorati Tags: Bathroom Blogfest #ladiesrooms08 Wear-Dated Carpetology