Psoriasis Philippines' Hug Me Campaign

PRLog (Press Release) - Aug 08, 2008 -
Psorphil is a Non-Profit SEC-registered Organization composed of people with psoriasis. We lead a national campaign to improve the living conditions of millions of Filipinos with Psoriasis.

Last August 18, 2007, we celebrated our 2nd anniversary at the Community Facility, Bonifacio Global City from 2pm onwards. Our celebration yielded the launching of Psoriasis Livelihood Network (PLANET) and National Psoriasis Conference (NPC2k7) with series of lectures conducted by some of the most respected medical practitioners in the country.  

On August 16, 2008 around 2pm, we will be launching this year's information-educational campaign we aptly called "HUG-ME-Campaign".  We will be launching it at the Elk Club, Corinthian Plaza, in front of Greenbelt Makati. Over a million Filipinos will surely benefit from this campaign as the public awareness can give our community a better chance to participate in our society.

We will be asking popular celebrities to hug our members who will be wearing shirts that bear "HUG-ME…..I'M NOT Contagious" in the presence of media. We are looking for media partners who will help us spread the word that psoriasis is not contagious?

Meanwhile, here is a video we have developed for the campaign. We wish to show it on some cable channels and local stations who will agree to adopt it as a public service message. http://www.youtube.com/watch?v=wgqvBJVpPZA&feature=related




Proceeds of the Hug ME Bears will fund some projects of the  psorphil community including  the livelihood program (Psoriasis Livelihood Assistance Network/PLANET) that will benefit the unemployed members or those who were displaced from their jobs because of discrimination.

For more info regarding the Hug Me Campaign, you may contact:

Josef De Guzman

President/CEO - Psorphil
Member: IFPA Executive Committee
Member: WPD Steering Committee

www.psorphil.com
www.ifpa-pso.org

Mobile: 6392285JOSEF