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PR Log (Press Release) –
Apr 19, 2008 – Understanding people’s motives – their reasons for doing something is the key to becoming a good leader.
One of the main theories relating to motivation is Maslow’s Hierarchy of Needs. People have needs. A need is a lack of something- something we want. This produces the drive and desire which motivates us to satisfy that need. Satisfying this need, or getting the thing we want or lack is the goal. Maslow’s theory of motivation is called the “hierarchy of needs”. Maslow believes that people have five main needs in the following order of importance:- Physiological Needs i) the need to eat ii) the need to drink iii) the need to work iv) the need to sleep v) the need to reproduce Safety Needs i) the need for shelter ii) the need to fell secure Belonging Needs i) the need to feel part of a group ii) the need for acceptance Self-Esteem Needs i) the need to feel good about themselves ii) the need to be recognised for their achievement Self-Realisation Needs i) the need for personal fulfilment ii) the need to grow and develop Maslow believes that people would not move on down this list to be motivated by the next set of needs until the previous set(s) had been satisfied. There are other theories in a similar vein to Maslow. Another theory by Alderfer categorised these needs into three categories:- • existence needs • relatedness needs • growth needs Leaders and managers need to have this level of understanding if they are to be in a position to motivate their staff. However to be a good leader and manager you need to recognise that people are different. To display the traits of a good leader you need to recognise that some people come to work to earn money (existence needs) and have no desire either to get on with others (relatedness needs), or earn promotion (growth needs). Others work to meet people and have a personal challenge and sense of achievement ( relatedness needs). Others work to gain experience to get promotion (growth needs). For others it maybe a combination of these. Motivation People with Existence Needs • Pay people enough • Workplace safe and good environment • Incentives – employee of the month • Set goals • Treat people as individuals Motivating People with Relatedness Needs • Show respect • Delegate – give responsibility • Give recognition • Communicate • Involve people in decision-making • Encourage ideas • Praise people • Get to know people • Team building days and office away days • Celebrate success Motivating People with Growth Needs • Offer support to complete new tasks • Give staff and employees a challenge • Work should be made interesting • Encourage people to think for themselves • Keep people informed • Ask people what motivates them • Stretch people with new work • Offer training where possible How Do you Know When Staff and Employees are Demotivated • Increased sickness • Increased absenteeism • Late • Poor quality of work • Lack of communication • Attitude • Frustration Why Do People Become Demotivated • Lack of recognition • Boredom • Lack of involvement • Not being listened to • Lack of encouragement • Lack of training • No delegation • Criticism • Too much work If you as the leader or manager can bear these issues in mind then your own performance and that of the team will be much improved. # # # Call of the Wild has a client base which includes companies such as Orange Mobile Phones, Panasonic, Admiral, BMW, Alstom, Vodafone, e.On, the BBC and the Qualifications and Curriculum Authority. To embed this press release, copy and paste the following HTML code into your webpage-
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