Throughout the adventure the team faithfully posted entries daily. When the expedition was over, many who followed on-line expressed their desire to experience it all over again in print.
Paul Thompson, the teams driver and project manager, said “The web 2.0 tools available today made it unbelievably easy to share tales, video and images with the world as they occurred. But it took traditional media with its high resolution capabilities to show off the grandeur of the adventure. It is definitely a different experience in print.”
The Internet will continue to change how people share and experience life. Traditional media will continue to bring stories and images to people in ways not yet available on the Internet. And as demonstrated, the quality of the experience is about the quality of the content. Ultimately, it will be the marriage of both mediums that allows stories to be told to the world in a way that will allow audiences to experience the adventure how they want in as many forms as they want.
Making this all possible, the Last Great Road Trip is supported by friends, family and sponsors along the way including:
Inchworm Toyota Rockcrawling Equipment www.inchwormgear.com
Metal Tech - Protection... Evolved www.metaltech4x4.com
Metagyre, Inc - Project Management Experts www.metagyre.com
Taylor Made Graphics www.taylormadetshirts.com
Working Web Solutions Portland Web Design & Portland SEO Search Engine Optimization www.workingwebsolutions.com
