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Follow on Google News | 3 Birds Introduces Enterprise-Level Automotive Marketing & Analytics Platform at NADA 2016Featuring premium content library, predictive modeling & lifetime value analytics, and integrated content distribution to help progressive dealers maximize their marketing investment
The enhanced platform is an evolution of 3 Birds ME™, the industry's first all-in-one solution designed to help automotive clients "Market Effectively" The platform's engines capture customer engagement with 3 Birds Marketing's unique premium content and client-specific custom content, then generate consumer intent data to power Smart Messaging Streams (available as part of the all-new line of Accelerator dealer solutions). These Streams include email and supporting assets to increase marketing ROI during the full customer life cycle -- all of which can be easily tracked with the platform's built-in business intelligence and reporting. 3 Birds provides a comprehensive library of Stream options at launch, including Sales growth, Service retention, Review Building, Acquisition, Finance & Insurance, and Accessories, with more to follow. Fully managed website platform combines consumer-focused content with proven conversion tools The 3 Birds Marketing platform bridges the gap between inventory merchandising tools and consumer-focused marketing services with a fully responsive website platform. Optimized for search engine and social media visibility, the website platform offers enterprise-level scalability to meet the demands of any modern automotive marketing strategy. 3 Birds' responsive websites provide a new way to connect with today's car-buyers through sharing-friendly automotive and consumer interest content, conversion tools such as service schedulers and trade-in appraisal forms, and 3 Birds' seamless Live Inventory integration. When combined with the Sales Accelerator, this integration enables dynamic inventory Search Results Pages and Vehicle Details Pages as well as targeted email streams based on predictive consumer intent algorithms and demonstrated interest. Emails that include inventory have been proven to significantly increase vehicle purchases and decrease time on lot: • Recipients who engage with inventory content in email communications purchase 19 days faster than other customers • Inventory content in email communications gets 50% higher click rates • Inventory content in email communications results in 2x as many vehicle purchases as non-inventory content • Vehicles featured in email communication turn faster than non-featured vehicles The core marketing communication includes both promotional and non-promotional content to foster higher customer engagement. Customers who engage with non-promotional content click 63% more than those who don't, allowing the platform to capture even more valuable behavioral data for use in predictive modeling and for use in constructing personas and targeting look-alike audiences. "3 Birds has always believed that automobile dealers deserve better. By better, we mean fully integrated software that touches multiple digital channels; comprehensive analytics; and insight into all aspects of dealership marketing and operations, flexibility and configurability, all within a marketing platform that is always on and always learning," said 3 Birds' COO Layton Judd. "We are proud to introduce the industry to such a solution with this release." For more information about 3 Birds' new marketing and analytics platform, contact kristen@3birdsmarketing.com or visit 3 Birds at the 2016 NADA Convention & Expo, Booth 6151N, March 31-April 3, 2016. About 3 Birds Marketing, LLC 3 Birds Marketing (http://www.3birdsmarketing.com/ End
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