Albino Lullaby to Be an Oculus Store Launch Title

ANDOVER, Mass. - March 2, 2016 - PRLog -- Independent studio Ape Law is set to release Episode 1 of the psychological horror game Albino Lullaby as an Oculus Store launch title on March 28, with the release of the Oculus Rift. The studio, comprised of veterans from Bioshock: Infinite, top-selling indie title Chivalry: Medieval Warfare and the Tomb Raider reboot, will bring their made-for-VR, no jump scares, no gore horror game to the Oculus Store on launch day.

Hailed by Rock, Paper, Shotgun’s Adam Smith as, “2015’s smartest horror game...” and summarized by Polygon’s Collin Campbell, "Part Stanley Parable and part Alfred Hitchcock... This is a sick place, full of sick allusions and sick jokes."

“To be completely surrounded by a game world like Albino Lullaby is a totally unparalleled experience right now; we are thrilled our design philosophy works so well with the Rift and honored that Oculus Store chose to include us on launch day,” said Justin Pappas, creative director of Albino Lullaby and Founder of Ape Law.

Current Albino Lullaby: Episode 1 Steam owners will receive a key for the Oculus store. Albino Lullaby: Episode 1 will be available from the main lobby of the Oculus store at launch, and the game is available now on Steam for $9.99 or as part of the Season One Pass for $24.99: http://store.steampowered.com/app/355860

Features of Albino Lullaby Include:

·       The Next Gen of Adventure Games - Player driven pacing, no cutscenes.

·       Transforming Game Space - Mechanical mansion deconstructs around you.

·       Environmental Storytelling - Intricate backstory conveyed through the game space.

·       Different Play Styles - Sneak or gung ho!

·       Episodic Releases - Pay as you go or get a season pass.

·       VR Ready - Built from ground up to play great on the Oculus Rift, Vive and Morpheus.

With a game space that dynamically twists and contorts around you in real time, as you unravel an equally twisted narrative, Albino Lullaby shows that horror can be scary without jump scares or gore. Escape a surreal, psychological nightmare set in a dark and macabre Victorian town that clings to the precipices of underground cliffs. Discover hidden spaces haunted by 'The Grandchildren' and uncover clues to understanding just where and what you are.

About Ape Law, LLC

To make game for to give to man! Ape Law is an independent studio that exists to explore and experiment with games as the next great storytelling medium and was formed by Justin Pappas in the summer of 2013 in Cambridge, Mass. Justin has worked as a level designer on games like BioShock: Infinite and the Tomb Raider reboot and moved onto the indie scene in 2011 as the level design lead on Chivalry: Medieval Warfare. He is now the creative director and level designer for Albino Lullaby. Ape Law is comprised of other industry vets, who have worked on a myriad of games from Borderlands to Lord of the Rings Online and at studios like Warner Brothers, Hasbro and Harmonix. We are spread out over North America, from Toronto down to Austin and communicate primarily over Skype. Website:  http://www.ApeLaw.com

About Oculus

Founded in 2012, Oculus VR, Inc. is building a next-generation consumer virtual reality platform. The company’s first product, the Oculus Rift, is a virtual reality headset that allows you to step inside a digital environment and feel as though you are truly there. The Oculus Rift provides an immersive, stereoscopic 3D view with an ultra-wide field of view and low latency head tracking that lets you look around naturally in 360 degrees. For more information, please visit http://www.oculus.com .

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For Steam keys, exclusive content or interviews please contact Jack Dalrymple, SVP of Marketing, by email at jack@albinolullaby.com. For existing trailers, screenshots and info, our press kit is here: http://albinolullaby.com/press.