DoorstepForex Combines Social Media With Real-World Fun To Engage Students at IIT Techfest!

MUMBAI, India - Jan. 11, 2016 - PRLog -- DoorstepForex, an online foreign exchange site, made quite an impact at the recently concluded student festival at IIT Bombay, Techfest 2015 by engaging students in fun activities using a combination of social media and real-world fun.

DoorstepForex worked alongside the organising team of students at IIT Techfest and to set-up its on-the-ground presence while its social media team managed the interaction online. The activities, which were targetted at students going abroad for their studies, saw people ride Segway’s, take selfies and come-up with interesting tweets based on DoorstepForex’s theme. Winners got to take cool tees, trendy computer accessories, gift vouchers from restaurants and a beautifully curated bag of food goodies with cuisines from across the world.

The response from the student community has been exciting and bodes well for its recently launched service, http://www.doorstepforex.com/studentpay. The service is aimed specifically at students going abroad for their studies and makes the entire process of sending fees to international colleges and universities simple and trasnparent. Owing to its spread across the country, innovative marketing and tie-up with Weizmann Forex, DoorstepForex is able to offer this service across 100 branches in 30 cities at the cheapest rates.

With the number of students going abroad to study, this innovative online-offline marketing activation made quite an impact on students, who DoorstepForex expects, are its core target audience. With the booming education section, one can expect more participation from DoorstepForex for similar initiatives in other colleges.

About DoorstepForex

DoorstepForex is a Mumbai-based start-up that’s founded with the core idea of simlifying the process of buying and selling foreign exchange in India. Launched at the GITF, Google’s Great Indian Travel Festivial, DoorstepForex has quickly established itself as a leading brand for online foreign exchange transactions. DoorstepForex ensures free doorstep delivery of forex across 100 branches in 30 major cities in India along with the best online forex rates. People can place orders for their foreign currency in India on their desktops, mobile phones, over a call or a simple WhatsApp message. Payments can be made electronically or via cash-on-delivery.