Oil Field Service Companies Who Are Weathering The Storm With A Brass Neck Marketing Strategy

OKLAHOMA CITY - Jan. 4, 2016 - PRLog -- With the current volatility of the crude oil market and a high percentage of companies reducing operations and laying off massive amounts of staff, branding their energy related service or product is the last thing on the mind of many corporate decision makers and marketing directors.

ProductionBrokers.com, an oil and gas related website that hosts live eCommerce oil field equipment auctions, listings of oil and gas production assets, and an interactive oil field service directory, has seen an increase in their advertising programs since the fall. “A large downturn is seen as a huge opportunity for forward thinking companies to buy their market share. When the price of oil eventually experiences a significant upward trend, these companies will be looked at as those who weathered the storm, adapted to the industry, and were strong enough to market their company.” Stated Tom Field of ProductionBrokers.com.

A large number of service companies are taking advantage of the downtime to retool their marketing strategy and take advantage of social media promotion, which the oil & gas industry has finally caught up to, in large part, during 2015. It is believed that the large upcoming retirement wave within oil and gas will lead to progressive and non traditional digital marketing strategies that will fuel future business development. The typical heavy hitters of the oil and gas services sector will have a huge market push within the current quarter, but there will also be a significant amount of up and coming companies pushing products or services, who will be looked at as sleeping giants, due to their marketing efforts during the market slump. These companies are not your day to day type of companies, they are in it for the long haul.

As the price of oil was still parked in the high thirties at market open, companies who are deciding to push their service to market in the downturn, do give hope that there is a light at the end of the tunnel.