Schaffer Consulting Webinar Brought Real-World Insights on Driving Innovation ResultsSchaffer's "Going for Gold" Webinar, now available for replay online, delivered new insights into how companies innovate
By: Schaffer Consulting Featuring Schaffer's Daniel Dworkin and Markus Spiegel, panelists included Sara Beckman from Haas School of Business, University of California, Berkeley; Dan Cherian, VP of Global Innovation at VF Corporation; Panelists discussed the four conditions that Schaffer's recent innovation survey confirmed are essential to drive innovation results. These conditions are constant energy, creative friction, purposeful discovery, and a flexible structure. "There is never a single recipe for success, and the task of innovation is complex and ambiguous," said Daniel Dworkin, Schaffer Consulting Partner. "Our survey, and the input from the thought leaders participating in our webinar, help us better understand and distinguish successful innovation teams from those who miss the mark – and highlight the conditions necessary for innovation to thrive." The survey results also clearly show that all four conditions were strong for innovation leaders. The key takeaway is that the best thing leaders can do to support innovation success is to work on getting the conditions right. The biggest obstacle, according to Dworkin, is that "corporations have spent decades building organizations as execution machines and not innovation incubators. They are oriented around re-occurring tasks and therefore can flourish in ‘command and control’ environments. While this approach does create efficiencies, it reduces the effectiveness of innovation and discovery." The constant energy that is so essential to innovation was a key focal point of f'real foods' success. "When f'real was acquired, we recognized its innovation capability and preserved it, keeping it separate from the parent organization," Even large corporations can create the flexibility of smaller, more nimble competitors, noted VF Corporation's Dan Cherian, who described his company's successful experiment in flattening out teams. As part of that initiative, Cherian and his team at VF eliminated silos, diversified teams and reconfigured them in the face of new insights. As a result of those steps, he was able to create a much more flexible structure that enables greater innovation at VF. According to the survey, 46 percent of all managers believe they are misaligned and too rigid in pursuit of innovation. Working within established boundaries and the inherent aversion to risk seen in corporate environments mean that most big companies face an uphill battle when it comes to innovation. Markus Spiegel, Schaffer Consulting Partner, pointed to Google as an example of an organization that has invested heavily in facilities designed to facilitate easier communication. "Creative friction demands rich, frequent interaction. We often see innovation teams that interact mostly via e-mail – they limit real discussions to formal review sessions. This type of behavior may seem to be more efficient, but it’s certainly not more effective when it comes to innovation,” The Webinar and more detail regarding the four conditions necessary for innovation success are accessible online at Schaffer Consulting's website. About Schaffer Consulting Schaffer Consulting is a Stamford, CT-based consultancy that works side by side with its clients to accelerate innovation, cut through complexity, and deliver immediately tangible results against their strategic priorities. By unlocking the potential to perform and innovate at higher levels, Schaffer helps organizations make rapid and measurable progress towards those key priorities. Visit Schaffer Consulting online at http://www.schafferresults.com. Media Contact David Schutzman david@davidschutzmanmarketing.com 203 550-8551 Photo: https://www.prlog.org/ End
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