Mack & Schühle gets optimal Product Information Management through Perfion PIM

ATLANTA - Nov. 27, 2015 - PRLog -- Mack & Schühle AG is one of the biggest wine distributors in Central Europe with a sales volume of 260 million euros in the 2014 financial year. The company sells international producer’s brands as well as wine assortments in the entry-level price segments and innovative products from areas such as Italy, Spain and overseas.

WINE MERCHANTS OPT FOR THE PERFION PIM SOLUTION

As with other wine merchants, the 100% standard application Perfion PIM also convinced Mack & Schühle very quickly. Three key criteria for choosing Perfion were the speedy implementation process, the ease of use of the system and that the staff will be able to work independently with Perfion. The PIM system can be learned easily, thereby allowing users to take full control without needing endless amounts of expensive consulting services.

MACK & SCHÜHLE ABOUT THE ADVANTAGES OF PERFION PIM

Markus Allgaier from Mack & Schühle about the main reasons for choosing Perfion PIM:

"What we particularly like is that Perfion.com is a 100% standard solution that can be implemented very quickly and easily. We can make changes in data modeling and release updates ourselves, without having to resort to external service providers. It is also very important, that we will be able to work independently with the system within a very short time. Further advantages are the complete integration with our ERP system, Microsoft Dynamics NAV, and the easy connection to future eCommerce applications.

From Perfion we expect improved, structured product information making it much easier to work with our extensive range. We expect to be able to create production data sheets and catalogs much easier and faster, and we expect it to be a very good information base for the electronic business.

To us, Perfion is much more than a catalog solution. Perfion is our Master Data Management system for product data, with which we will have completely different possibilities to update our assortments and customer segments."

PIM - AN INFORMATION SOURCE FOR ALL SALES AND MARKETING CHANNELS

With the Perfion PIM application, Mack & Schühle will get one single source of truth for all their product information and for all marketing and sales channels:

·         Perfion Product Information Management will be completely integrated with the Microsoft Dynamics NAV ERP system and will serve as a central source of all product data.

·         Catalogs, production data sheets and price lists will be created with Perfion’s built-in Report Designer.

·         The catalog production will be significantly simplified by the complete integration of the PIM system with Adobe InDesign, and the production time of the catalog will be noticeably shorter. Changes can be made until the last minute.

·         The updated data from the PIM system will also be published on online websites and in a later step in online shops.

MACK & SCHÜHLE IN DETAILS

Mack & Schühle AG distributes wines and spirits, but is much more than a purely commercial enterprise. The company sees itself as a comprehensive partner for suppliers and trade - from the procurement of goods through powerful and customized logistics solutions to comprehensive advertising and marketing concepts. International partnerships and investments secure the proximity to the product and complete the profile.