MobilePaks Unveils Advancement in Tracking Links Between Marketing Content and Closed Sales

PORTLAND, Ore. - Nov. 4, 2015 - PRLog -- MobilePaks, an award-winning marketing and sales enablement technology leader, is advancing the sharing functionality of its flagship application so managers can better determine the link between sales content usage and actual revenue generated.

The unique features allow salespeople to share multiple sales and marking assets with a prospect, and track which pieces of content engage the prospect best. For example, to further engagement, a sales person can now send multiple files in one batch, such as case studies, data sheets and videos. Privacy can be controlled with viewing expiration dates, and sellers can see when prospects engage with the content, giving them an indication of interest and urgency. Tracking is automated in the CRM log (e.g., Salesforce or Microsoft Dynamics).

Throughout the entire buying process, MobilePaks’ reports track content shared by sales reps, the particular sales stage, the sales stage at which they shared the content, and if the deal was ultimately won. Marketing teams gain valuable insights about content usage—including the most compelling assets shared by salespeople with prospects. Sellers can also provide ratings and feedback, which, in combination with the prospect engagement analytics, allow content managers to easily determine what is most persuasive, and what helps to close more sales faster.

All of this information feeds into MobilePaks’ machine learning algorithm, which captures the usage data to drive future content and training recommendations for sellers, helping to make them more efficient and, ultimately, more successful.

“By knowing what content is most compelling for driving deals, organizations can better evaluate relevant sales and marketing assets that sellers like and need more of,” says Chanin Ballance, CEO, MobilePaks. “The tracking abilities provide greater clarity on what works and what matters.”

About MobilePaks

MobilePaks helps companies improve selling effectiveness and productivity with tools for developing and delivering sales content and support. Using an exclusive retention science-based approach, MobilePaks is the only system that helps organizations create content based on the way sellers learn, retain and apply information. The MobilePaks Relevance Engine™ automatically delivers this dynamic content and support based on the sales stage, prospect type, and preferences of sellers and managers, measurably improving selling conversations. Based in Portland, OR, MobilePaks can be found at http://www.mobilepaks.com or @mobilepaks.