 Marmalade Analytics launches in partnership with GameAnalytics
Marmalade- Developers can now easily integrate Marmalade Analytics via the Marmalade Platform and get instant access to the rich player data that GameAnalytics provides. The powerful backend will transform this data into valuable, accessible and actionable insights that can be used to improve their game. The tool breaks down player behaviour data into 9 predefined or custom dashboards, allows developers to visualise any custom events defined by the developer and helps contextualise and compare metrics with other games that use GameAnalytics either as a whole or by genre. This brand new service and partnership is the second in a suite of new cloud-based offerings from Marmalade called Marmalade Cloud Services, designed to help developers throughout the entire lifecycle of their game, from initial concept through to live management. These services are powered by best-in-class providers such as GameAnalytics and GameSparks, and will be tightly integrated within the Marmalade Platform for a seamless developer experience and fast, easy access. “We’re incredibly excited about partnering up with Marmalade to help even more developers build great games with better insights into player behaviour. Analytics have become an increasingly important subject for game producers and developers. In conjunction with the tools of creativity, imagination and experience, game designers who make use of a solid data-driven approach are able to make the most informed and intelligent decisions, and therefore will always have the upper hand. I’m confident that the use of analytics can help make even the best games better, so we can’t wait to see what Marmalade developers start analysing and optimising their games,” said Morten Wulff, Founder of GameAnalytics. Harvey Elliott, CEO, Marmalade Technologies Ltd: “Launching Marmalade Analytics is an exciting and critical step in our evolution toward becoming a full spectrum game development platform. Our partnership with GameAnalytics is a reflection of our commitment to partner with the leading cross-platform service providers in their fields, and with both companies passionate about game development, we’re extremely excited about our partnership.” Developers can access Marmalade Analytics from www.madewithmarmalade.com/ For further information, please contact Harriet Hughes, Marmalade, harriet.hughes@ Tel: +44 (0) 7779 33 77 17 Web Links Marmalade: https://www.madewithmarmalade.com/ Twitter: @marmaladeapps Facebook: facebook.com/ About Marmalade Technologies Ltd Marmalade has a simple purpose - to enable developers to create great content on any device. Sixteen years ago, the founding team believed that technology should not be a barrier to content, and must free developers to innovate, create and craft the right experiences for their audiences without boundaries. Today Marmalade continues to innovate at the forefront of the mobile technology industry, providing services and technology to deliver native performance on any device. At the core of the company, the powerful Marmalade SDK enables developers to build high performance 2D and 3D games and apps using its flexible development environment. It provides developers with access to an exceptional ecosystem of partner services, tools and technologies that work seamlessly with Marmalade, enabling developers and game makers to execute their vision without compromise. By harnessing the Marmalade SDK and other leading technologies for front-line game development, Marmalade Game Studio develops best-in-class titles for an impressive client list of brand and IP owners across the globe, as well as exciting original projects. A talented team of designers, artists, developers and testers work meticulously to bring the client’s vision to life, repeatedly creating smash hit AAA titles that result in millions of downloads across multiple platforms. Marmalade Technologies Ltd. is based in London and is privately owned. Following the launch of its free SDK in 2014, Marmalade has enjoyed unprecedented growth, reaching new markets with its high performance C++ SDK. SimCity BuildIt, Angry Birds Pop! and Plants vs Zombiesare just a few of the great games that have been made with Marmalade. To see others, watch the show reel here. About Game Analytics Founded in 2012, GameAnalytics is the most successful independent analytics solution in mobile gaming, measuring over 6400 active games each month including hit titles such as Crossy Road, Cut the Rope and Adventure Capitalist. GameAnalytics employs 23 people and is headquartered in Copenhagen with further offices in Berlin and London. End
Page Updated Last on: Nov 06, 2015
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