Swarovski Group Selects ISHARYA For Designer Jewelry Retail Concept Stores

SAN JOSE, Calif. - Sept. 9, 2015 - PRLog -- The Swarovski Group rebranded its Crystallized label into a new retail store concept, Cadenzza, which features branded jewelry from more than 60 different designers. ISHARYA is proud to announce that they, along with high-fashion brands such as Roberto Cavalli and Versace, are among the select group sold in stores and online through the new jewelry retail chain.

"Our most important asset is the great variety of designers, brands and styles that we showcase," said Elisabeth Stark, VP of marketing for Swarovski. "The store is a creative place where jewelry is presented in the editorial style of a fashion magazine, according to trends, color moods and occasions."

Cadenzza is currently featuring ISHARYA’s Orchid Goddess collection, a curated assortment of fashion jewelry that showcases fuchsia pink quartz set in 18k gold plated, hand-hammered brass to give a honeycomb effect. The collection includes intricate cuffs and bold cocktail rings, with rich pink gemstones bringing a touch of the goddess to fall’s earthy neutral colors.

The Cadenzza selection continues ISHARYA’s growth as a global brand, with collections now available at retailers in over 60 countries. Customers can find ISHARYA’s Orchid Goddess collection at Cadenzza locations worldwide or onwww.isharya.com.

ABOUT ISHARYA

Founded in 2004 as a passion project between two sister-in-laws, ISHARYA is a designer jewelry brand blending modern trends with classic details to create high quality collections that are glamorous yet affordable. From dramatic earrings to jewel-encrusted cuffs and bold cocktail rings, each piece fuses a California chic aesthetic with Bollywood glamour.

ISHARYA has developed into a global fashion jewelry brand, with its unique pieces featured in fashion magazines and spotted on A-list celebrities such as Jennifer Lopez and Priyanka Chopra. Collections can be found at fine retailers in over 60 countries, including Harvey Nichols & Cadenzza, in India at lifestyle boutiques like Ensemble, Bombay Electric & Good Earth and online for shipping worldwide atwww.isharya.com.

ABOUT CADENZZA

Launched in 2012, Cadenzza is a multi-brand fashion jewelry retail concept that follows the philosophy “jewelry isn’t just for special occasions—it’s for making every occasion special”. Its unique concept showcases the latest creations from top fashion designers and emerging talents with an in-store layout that mirrors international fashion magazines. It is aimed at all trend-conscious women who attach importance to quality, and want to express their personality through fashion. As part of the Swarovski Group, Cadenzza reflects more than 115 years of quality and trend expertise, and benefits from an outstanding network within the fashion industry.