Exhibit Surveys Explores Big Data and Event Analytics in New White Paper

RED BANK, N.J. - June 15, 2015 - PRLog -- Exhibit Surveys, Inc., (http://www.exhibitsurveys.com) the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry, announced today that a new white paper focused on Big Data and event analytics is now available at (www.ExhibitSurveys.com/whitepapers).

“Event Analytics – Deriving Insights from Multiple Data Sources” was written by Jeff Stanley, executive director of strategic research, Exhibit Surveys, Inc.

“There is a lot of misinformation about what Big Data really is,” commented Mr. Stanley. “Many times it is being very loosely and opportunistically defined. In fact, it is being pushed by some as the magic wand that will cure all your data issues. Our position at Exhibit Surveys is that working with data still remains a challenge, and Big Data in its true definition does not apply to all organizations or industries.”

The paper proposes that software tools and people skills needed to handle Big Data sets are different from the tools and skills needed for standard analytic projects.  Big Data projects need computer scientists and programmers, while analytic projects need those skilled in psychology, sociology and business intelligence who know how to use statistical and database tools. While the event industry may not have true Big Data at its fingertips, there is more and better show-related data available. When understood, this data can improve decision making and uncover new opportunities.

“While events may not have true ‘Big Data’ there is now more data from multiple sources around each event than ever before. The challenge is that most of this data is stored in silos which limits its value. Using analytic techniques and tools to link data sets can exponentially increase their value and provide insights previously not available,” added Mr. Stanley.

About Exhibit Surveys, Inc.

Exhibit Surveys, Inc. has specialized exclusively in providing research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years.  The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits, across all major industry sectors, on six continents.  Its clients are stakeholders in the face-to-face live event industry, including exhibition organizers, individual exhibitors, private event organizers, industry suppliers, CVBs and convention facilities.  For more information, follow Exhibit Surveys on LinkedIn (http://bit.ly/1sRuSSw), Facebook (http://bit.ly/1kLF4Vn), Twitter (http://bit.ly/1mo2NQ5), visit www.exhibitsurveys.com or call 1.800.224.3170. To download free white papers, go to www.exhibitsurveys.com/whitepapers.

Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks, and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.