ThoughtShift and Gopak Shortlisted for Best B2B PPC Campaign in The Drum Search Awards 2015

May 27, 2015 - PRLog -- ThoughtShift has been announced as a finalist for work on Gopak’s PPC campaign in The Drum Search Awards 2015 for the category Best B2B PPC Campaign.

ThoughtShift has been nominated for a paid search campaign for leading UK furniture manufacturer and retailer Gopak. The campaign aimed to reach educational bodies like schools, universities and colleges at key times of the year when they were looking to purchase furniture.

Diane Ponting, Sales and Marketing Director at Gopak, said in response to the nomination “We have a wonderful relationship with ThoughtShift and we’re thrilled with the work performed on our eCommerce PPC campaign which delivered a 157% increase in paid search transactions and a 61% reduction in cost per sale from paid search.”

Managing Director and Co-Founder of ThoughtShift, Helen Trendell commented:

“We’re excited to be shortlisted for this paid search campaign with Gopak. Our ThoughtShift Agile Digital Methodology^TM drove a 44% year on year increase in paid search revenue and delivered a 12:1 return on paid search marketing spend. This was achieved by optimising a combination of Product Listing Ads, Adwords Ads and Bing Ads.”

As well as ThoughtShift’s nomination in the Best B2B PPC Campaign category of The Drum Search Awards 2015, ThoughtShift were also shortlisted in three other categories, Best Retail/eCommerce SEO Campaign, Best B2C SEO Campaign and Best Consumer Products/Services SEO Campaign.

With judges including Matt Bush, Head of Performance at Google, The Drum Search Awards aim to “shine the light on the great work that is being done in search”.

The winning eCommerce PPC campaign (http://thoughtshift.co.uk/services/ppc/) in the Best B2B PPC Campaign category will be announced at a black-tie ceremony on the 9^th June at the Marriott Grosvenor Square, London.