A True Story That Inspired a Luxury Brand to Start a New Service Worth a Million

Influenced by social media, the Renaissance hotel in Mumbai decided to launch a web film to introduce a new service. This is one of the first times a luxury hotel has created such a film to introduce a new service.
By: Renaissance Mumbai
 
MUMBAI, India - Feb. 23, 2015 - PRLog -- Nestled on the banks of Powai Lake, Renaissance Mumbai Convention Centre Hotel has always been a pioneer in introducing new concepts and services for enhancing guest experiences. Inspired by a real life event, the brand has introduced yet another service that costs up to a million rupees. To explain the story better, they roped in a filmmaker & created a short film based on the true story that inspired them. The story titled #StoryWorthAMillion has multiple interpretations. They wanted to keep the story as real as possible & hence they casted actors accordingly.  This is one of the first times a 5-star hotel has created such a short film to introduce a new service. The advent of social media could be a big influencer for the short film. Click here to view the video https://www.youtube.com/watch?v=L7KkQdPRv1E




About us

The Renaissance Mumbai Convention Centre Hotel offers a luxury retreat in the heart of one of India's most vibrant cities. Perched on the banks of Lake Powai, a short distance from Mumbai's domestic and international airports, the hotel features winding walkways, lush gardens, and 583 beautifully designed rooms and suites.
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Source:Renaissance Mumbai
Email:***@marriott.com Email Verified
Tags:Short Film, Social Media, Hotel, Marketing, Youtube
Industry:Hotels, Marketing
Location:Mumbai - Maharashtra - India
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