INfluencers Wanted: MobioINsider’s Casting Call for New Social Stars

MANHATTAN, N.Y. - Feb. 16, 2015 - PRLog -- MobioINsider (http://www.mobioinsider.com/), the social media engagement platform, is building upon its unprecedented beta launch successes with a new campaign to scout for INfluencers from around the globe.

The current campaign, aptly titled, “Got a following? Go INsider”, has already reached more than 1000 new potential INfluencers, ranging from business professionals to published authors, and even brands. The company has also set its sights on engaging the massively popular “mommy blogger” community.

On his personal page, TeamINsider Chairman, Mike Edwards posted that the campaign has recruited some 1,000 new users, including a targeted experiment within the real estate market. “This has been a great first A/B test for the onboarding of a new influencer vertical. We have had overwhelming positive response from this segment and their appreciation for new social tools,” he replied when asked about the progress of the company’s campaign.

“The KPI's—total contacts, conversion and site activities—are exceeding expectations. We are converting at greater than fifty percent against the KPI's. Looks like a compelling first result,” he explains.

While nothing is yet set in stone, Edwards said INsiders should expect the real estate pages to be “around an individual agent or a specific listing.”

He also shared that other campaign activities will be targeting sporting teams and clubs to add to its growing roster. According to Edwards, the “sports team” pages will have a request feature akin to the “movie page” they are working on right now.  This feature brings up content from across the platform.

Meanwhile, TeamINsider is also strategizing on an approach to attract influential moms (#SAHmoms or Stay at Home moms), which, currently commands tens of thousands of monthly searches that the platform could curate and deliver to individuals or groups—MomsINsider.

INsider CEO Andrew Graham shared his enthusiasm for this specific group of influencers. “A powerful and professional community of content creators and brand ambassadors we will most definitely engage,” he said.

In a separate post, Graham said, “Moms are a powerful force in the social space (with a smiley icon) and at Sunday dinners. Our global strategy is to grow the INfluencer audience to include a much broader community—we are implementing new content categories that will bring new levels of engagement and benefits to all INsiders.”

INsider’s firepower is dedicated to expanding its INfluencer user base this year. The platform is built on quality content, according to Graham, and he believes it can consistently set itself apart in the social media segment by connecting with highly engaged INfluencers and INsiders.

“As we develop and deploy new content categories, we believe we can become more successful and competitive, attracting new audiences from around the world. Our list of new features and benefits, driven by demand, will also help strengthen a ‘social fabric’ within the community, that is the base of any social platform,” he said.

During the past few months, TeamINsider announced a series of technical updates on the platform as well as the company’s game plan to scale its operations. The company said it’s working on version 2.0 of their web platform, in addition to a visual update, giving a fresh face to the new vision.

Edwards said the company is looking at adding several functionalities that allow followers to create discussion groups and “fan” pages once the new features have been tested, rolled out, and are working fine.

INsider management—Edwards & Graham—are also engaging on the platform, holding weekly Q & A sessions they coined “FridayINsider” for their followers and investors. Each session runs for about 30 minutes, with the duo responding in real-time to a list of questions and comments posted on their respective pages.  Unanswered requests are promptly handled and responses are given to ALL, a few days later—they even work weekends it seems!

Since launching the beta site in December 2013, MobioINsider has engaged over 300 million social followers, 5.1 million unique visitors generating 27 million page views from 223 countries. It has also attracted major advertising brands including Sony, Nokia, Mars, Kraft, and Verizon, and covered by popular media outfits such as People.com, MTV, The Huffington Post, ABC, E!, and US Weekly.