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Follow on Google News | Signal Launches Groundbreaking Unified Customer View SolutionIndustry’s first identity solution to unlock the customer journey while giving brands ownership of first-party profile data
By: Signal “Marketers’ Global advertisers are already using the solution, including Kraft Foods Group. “The ability to view the customer through a single lens enables critical measurement, optimization, efficiency and personalized use cases,” said Jason Niemi, Associate Director – Marketing Information Systems at Kraft Foods Group. “Signal Fuse is helping empower us to understand the panoramic customer journey.” With Signal’s solution, marketers can drive broad insights and power key cross-channel use cases, including measurement/ A true 360-degree view of the customer journey spanning the range of online and offline channels and touchpoints: A portable, unified data set that clients own, control and can utilize with any technology or vendor across the ecosystem. An always-on identity solution via a 24/7 data stream delivered to any measurement or activation endpoint. Customer-level matching for complete, accurate insights. Ability to take action on profiles in real time across measurement, activation and media channels. The solution leverages the following capabilities of the Signal Fuse Open Data Platform: Enterprise Data Layer - Collects 100% of a brand’s customer engagement data across channels and devices in real-time and aggregates it into a centralized hub. Enterprise Identity Layer - Matches fragmented consumer profiles. Real-time Data Availability - Lets marketers easily distribute their data in real-time to any desired analytics, marketing, or media endpoint. “The customer journey is now so fragmented that the ability for a marketer to measure their marketing efforts across all channels, whilst providing a seamless customer experience is an increasingly complex discipline, said Neil Joyce, Signal’s Managing Director EMEA. Our new solution provides a universal data layer that is the key to building rich, accurate user profiles through a continuously updated, unified data set that brands can access anytime for better marketing and optimization. This data asset will create lasting value across the enterprise.” About Signal Signal (signal.co) is the global leader in real-time, cross-channel marketing technology. Signal’ Signal’s technology runs on more than 45,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers.com, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn (https://www.linkedin.com/ End
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