Pierce Brosnan 'Clever' Kia Super Bowl Ad

CLARKSVILLE, Tenn. - Jan. 30, 2015 - PRLog -- Pierce Brosnan, known worldwide for his sophisticated movie hero roles, again makes the “Perfect Getaway” in Kia Motors America’s (KMA) 60-second spot for the all-new 2016 Kia Sorento CUV, making its broadcast debut during the third quarter of Super Bowl XLIX.

In the spot, part of KMA’s multifaceted campaign for the 2016 Sorento CUV, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project.  As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.

“Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan’s persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia’s most capable CUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the ‘Perfect Getaway,’” said Michael Sprague, executive vice president of sales and marketing, KMA.

“Along with the two leading teams, at one of America’s greatest sporting events, the Super Bowl commercials are the centerpiece of the day,” said Brosnan. “I’ve enjoyed being a part of the Kia team, which traditionally has one of the most memorable spots in the game.”

Before and after the Super Bowl, Kia’s “The Perfect Getaway Vehicle” campaign – created by advertising agency of record, David&Goliath – will incorporate multiple components, including TV, cinema, digital and social media.

THE PERFECT GETAWAY 'NO MISSION'  http://youtu.be/rSqqCI0LNHs



WWW.MATHEWSKIA.COM

About the All-New 2016 Kia Sorento
The completely redesigned 2016 Sorento CUV, which raises the bar on the segment with its refinement and first-class amenities, is larger and more capable than ever with more room for passengers and cargo.  Standard premium features and luxurious amenities span the line of five trim levels and the Sorento is now offered in three engine choices, including a 240 hp 2.0L turbo-charged inline-4.  The Sorento is built at the brand’s U.S. manufacturing plant* – Kia Motors Manufacturing Georgia – in West Point, Georgia.

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year.  KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***,

Mathews Kia Offers College Student Discount

KIA is offering $500 Bonus Cash to currently enrolled college students or recent college graduates towards the purchase of a new eligible 2012 Optima Hybrid and new eligible 2013 and 2014 vehicles.

A Diploma from an accredited 2 or 4 year college or university, nursing school, master’s or doctorate program will be accepted as part of the qualifying documentation for Customers that have graduated within the past 24 months.

Customers that have yet to graduate must provide a copy of their transcript that indicates current enrollment.

Please contact Gary Mathews KIA at (877) 320-2296 or email for more complete rules.

About Gary Mathews KIA

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