SAS DFW on the Subject of Setting and Reaching Goals

DALLAS - Jan. 19, 2015 - PRLog -- “At SAS DFW, we take goal setting very seriously,” stated Jonathan. “No business should strive for stability alone. Growth and innovation are essential for survival and, ultimately, long-term success.” He further explained that continuous expansion in the market can only be accomplished with strategic goal-mindedness.

Jonathan identified many important business goals, including those related to customer satisfaction, team member advancement, and loss prevention. He also pointed out that strategizing for growth doesn’t only prepare for the future. There are other benefits as well.

“Goal setting leads to team cohesion. Everyone knows what they’re working toward. Information is power,” continued Jonathan. “Furthermore, all business leaders know that measurement is crucial. Setting goals helps evaluate progress. By setting and reassessing them on a regular basis, we can identify whether we need to change directions or to stay on a given trajectory.”

SAS DFW Director Discusses the Significance of Continuous Goal Setting

“Working toward clearly defined goals is great, but it isn’t enough,” warned Jonathan. “Once we achieve certain milestones at SAS DFW, we don’t assume we’re finished with our work. When we run out of goals, we set new ones. I teach the professionals at our firm that success is not a destination. Rather, it is a journey.”

He further explained that working toward goals should be an ongoing, never-ending process. It is a lifelong commitment, much like the self-actualization category of Maslow’s hierarchy of needs. The hierarchy contends that human needs must be addressed in a prioritized order. The essentials for survival, such as food and shelter, come first. The needs for security and safety must be fulfilled next, followed by those for compassion and belonging.

“After humans have assured themselves of their short-term and long-term survival, they seek status and recognition. Self-actualization rests atop the pyramid,” explained Jonathan. “It’s something of a paradox. The idea is to be all you can be, while realizing that it will never happen. As soon as you enjoy one accomplishment, you find something else to work for. This may sound a little disheartening; but I’ve found that it’s really about maintaining that passion to achieve more. It’s a wonderful thing.”

About SAS DFW

SAS is a high-performing provider of interactive promotional campaigns. The company has earned a reputation as the premier Dallas marketing specialist due to the dedicated efforts of its team of brand ambassadors. By applying cutting-edge research techniques to fully understand each client’s ideal customer base, SAS’s leading campaign experts are able to consistently hit the mark and expand market reach and brand awareness. The firm maintains a commitment to total excellence and complete integrity in all its pursuits, and this has helped it stand out from the competition. SAS looks forward to a bright future as a dynamic marketing leader.