Stellar Group Marketing Discusses Goal-Setting System

ATLANTA - Jan. 10, 2015 - PRLog -- The Atlanta-based marketing firm is well known for its unique promotional techniques that have consistently grown demand. They attribute much of this success to their goal setting system. (http://www.entrepreneur.com/article/230333) Rebecca explained that this system has resulted in a significant advantage because it enables the professionals to deliver more and better campaigns for their clients.

“All of our initiatives end up being successful,” she stated. “This may sound like exaggeration, but it really isn’t. My team members are just so dedicated to our clients’ growth that they will do everything and anything necessary to ensure it. We manage and direct this passion with solid goal setting.”

She went on to state that, for everyone at her firm, there is no such thing as good enough. They believe that only by constantly innovating and growing can they guarantee sustainable success. Evidently this approach is working fairly well.

Stellar Group Marketing’s Director Discusses the Firm’s Goal Setting

Although effective, Stellar Group Marketing’s objective formation system is deceptively simple. (http://stellargroupmarketing.com/) Rebecca explains that, at its core, it is really just about consistently making and completing new goals.

“The problem that most organizations have is that they just don’t set expectations well enough,” she said. “The first step towards success is to make a list of personal and team goals. Then, when you have achieved them, make some more. It really is that simple.”

She continued that it is extremely important for goals to be challenging but realistic. If they’re too challenging, hope gets lost. If they’re too easy, growth is stunted. One of the best ways to overcome these shortcomings is by using personal bests, she explained. This means always striving to improve in key areas of performance.

Rebecca also identified some examples of key performance metrics. She stated that numbers like sales cycle length and conversion ratio are the some of the most important. Simple prospect or sales numbers simply don’t go deep enough. According to Rebecca, performance should be measured based on factors that truly illuminate growth and effectiveness.

“By focusing on a few key metrics, team members can track their growth,” she stated. “Also, if you link these metrics together to model the sales process, they can identify the areas in which they are strongest and in which they need to make improvements. This is the best way we have found to set goals.” (http://www.forbes.com/sites/netapp/2013/03/20/90-day-goals/)

About Stellar Group Marketing

Stellar Group Marketing provides comprehensive consulting and promotional services, and is committed to delivering innovative solutions to businesses striving to penetrate new markets. The firm utilizes dynamic initiatives to connect with specific audiences, subsequently fostering enduring relationships and impacting bottom-line growth. Through their consumer incentives and customizable outreach campaigns, the company’s brand ambassadors have solidified a reputation for flexibility and professionalism. This success has allowed them to serve a diverse client base, ranging from start-ups to Fortune 500 businesses. To learn more about how Stellar Group Marketing helps organizations to expand their reach, visit stellargroupmarketing.com.