Mobio INsider: Content Deserves To Be Monetized

Dec. 17, 2014 - PRLog -- “The time of paid social media for influencers has come,” said Mobio INsider (http://www.mobioinsider.com/) chief revenue officer Dom Einhorn. Perhaps his words are in keeping with the ubiquity of social media platforms springing left and right everyday, as none of these has given value to the influencer's role in making social media platforms an effective avenue for advertising.

Today, only the big brands and popular celebrities benefit from the monetization aspect of social media. Brands use these celebrities as their direct advertisers on Twitter, or social media accounts to disseminate information through traditional advertising formats. Ordinary people—followers, fans, even bashers—remain ordinary people and end up getting nothing as soon as they log out or exit the celebrity’s profile page. At the end of the day, while the brands and celebrities earn their “hard-earned” money, they are just mere recipients, likers, commenters, retweeters and nothing more. Not so with Mobio Insider.

For Red Thread Media, LTD (RTM), the integrated digital media company behind Mobio INsider, it’s only appropriate to give everyday users the power the brands and celebrities enjoy on social media. Giving these users the fair share they deserve elevates them to the stature of celebrities and brands, since these entities won’t exist in the first place without them, the followers and fans. Add to this the fact that social media is all about the people that makes it “really” work, not only about those who “seem” to keep it running.

Red Thread wants users to engage, but not only just to engage but make decent money out of it. Through signing up with a Getting Paid Program, users get to ask their favorite personalities about anything. If this question gets answered, a corresponding advertisement comes with the celebrity’s answer.

However, celebrities are busy individuals, and it is also sane to imagine that it is still impossible for them to answer each and every fan question posted on Mobio. The question that gets the highest attention (demand)—or “likes” or “retweets”— is the first thing that would reflect on the celebrity’s ‘to be answered’ list.

But such is not all about making money, but also strengthening celebrity-fan relationships. With money on the line, users (content producers) are forced to come up with creative or sensible question for them to get noticed. This could also eliminate the gibberish that is very typical on Facebook and Twitter. The effort put in each question by producers make content deserving of monetization, needless to mention that they really are an important aspect of social media—without fans and followers, brands and celebrities are just entities, ordinary people and groups using social media as it is.

Since Mobio INsider’s launching in December 2013, it has grown immensely and now has more than 300 million social followers, 4.1 million unique visitors from more than 200 countries. It has made appearance on popular show businesses programs in different countries across the globe including MTV and E! among others.