Askem Reinvents Consumer Research With “Askem Know,” Energizing the Branding Industry

NEW YORK - Dec. 11, 2014 - PRLog -- Askem, a pioneer in Q&A technology, today announced the launch of “Askem Know,” a cutting-edge qualitative/quantitative research and engagement platform that surgically targets key demographics in a quick, engaging, and cost-effective way. This one-of-a-kind research platform generates a high rate of organic responses and has demonstrated a 16% CTR, more than quadruple what is considered successful by industry experts.

“One of the greatest challenges in the marketing research arena is that consumers often find surveys dry, tedious, and intrusive, leading to low response-rates and a greater expense to complete the research,” says Itai Herman, CEO & Co-Founder of Askem. “We spent a lot of time and energy developing Askem Know to create a way to conduct research that participants find fun and engaging and we’ve hit the nail on the head. Our platform gives companies much needed high-caliber research data at a relatively low cost and on an accelerated timeline.”

Accurate and fast discovery of consumer views is essential for monitoring trends, altering marketing strategies and gaining a greater number of customers, but until now, the market research industry has lacked a solution to deliver quality quantitative and qualitative data en masse in a way that’s fun for consumers and reaches them on their own terms. Askem Know engages complex audiences across a wide demographic by tapping into existing ad-targeting engines using a patent pending, meta-targeting algorithm. The platform targets consumers in interactive conversations on various social networks, mobile apps and blogs in a way that is friendly, playful, and seamlessly integrated into their digital experience.

“Our hybrid platform is the first of its kind to allow the process of collecting brand research to happen faster and at a lower cost without sacrificing the quality of the data or the number of participants engaged,” Herman added. “With our tested and validated method, we are showing companies a smarter, better way to make data-driven decisions to help them succeed.”

About Askem:

Askem is a visionary start-up that encourages you to question everything. Their flagship product, Askem Know is a pioneering consumer knowledge platform that engages highly targeted audiences in a quick, engaging and cost-effective way.  Headquartered in New York City and Tel Aviv, Askem was established in May 2012, and was selected to be part of the Microsoft Ventures Accelerator Program.Follow Askem on Facebook (https://www.facebook.com/games/goaskem/?fbs=1101), on Twitter (https://twitter.com/GOaskem), and on LinkedIn (https://www.linkedin.com/company/2855667?trk=vsrp_compani...).