Gulf Coast Events on Importance of Experiential Marketing

HOUSTON - Dec. 4, 2014 - PRLog -- “A company that utilizes experiential outreach techniques is on site to impact the buying decisions of consumers,” explained Alex H., the president of Gulf Coast Events. “Indirect advertising, however, is much more generalized. It consists of techniques such as billboard ads, radio spots, and blogging.”

Alex reported that she and her team members utilize experiential marketing methods because they have several distinct advantages over more conventional alternatives. These include closer interactions, greater measurability, multiple opportunities for sales, and more transaction options.

“By interacting directly with consumers, our professionals build meaningful relationships between them and our clients” said Alex. “They can explain features of the products and services at hand, for instance. Measurability is increased as well because we know exactly who we are targeting. As a result, we can determine who invests in the brands we represent. In doing so, we gain insight into what people want and need most.”

According to Alex, multiple closing opportunities mean greater possibilities of a purchase. If a customer is hesitant, the marketing specialist can determine the reason behind it. The issue may be a lack of funding, for example. Then, the professional can help the customer address said obstacle. Along with multiple closing opportunities come more transaction options. Consumers may make purchases on site, or they might place orders over the phone or online. “The whole point is to make the entire process easy for them, and for it to be a pleasant experience overall,” stated Alex.

Gulf Coast Events Offers Insight into the Obstacles Associated with Indirect Marketing

“There are situations in which indirect marketing solutions can be useful, but there are also too many obstacles associated with them to make them worthwhile,” Alex reported. “One of my primary concerns with these conventional techniques is that they are difficult to measure. It may be possible to keep track some of the activities of social media followers, for instance, but there is no way to determine if they translate to sales.”

Alex concluded by pointing out that in 2012, experiential marketing produced more than $2 trillion in sales. “With a number like that, it is clear that investing in our methods is the right decision. All of us at Gulf Coast Events are eager to help our clients grow their presence in the marketplace.”

About Gulf Coat Events

Gulf Coast Events is a unique marketing and consulting services firm focused on highly-interactive, event-based promotions. The firm utilizes a personal touch to develop significant brand loyalty and repeat business for their clients. Their team of expertly-trained marketing managers develops attention-grabbing campaigns that engage audiences and drive growth. The firm’s track record of success has earned the trust and business of a broad portfolio of brands. To learn more about their innovative methods, visit GultCoastEvents.com.