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Follow on Google News | Dominance of Content ReplicationBy: LowCostSEO Problems with Content Replication Search engines are unaware the version to include or eliminate from their indices Search engines do not know if they will direct metrics (like authority, trust, link juice and anchor text) to a single page or have it separated from the different versions Search engines do not know which version to rank for query results If there is replicated content, site owners suffer losses in traffic and ranking, and search engines provide less relevant results. Panda Wreaks Havoc on Replicated Content Google’s latest ranking algorithm, Panda, has wreaked havoc on all kinds of duplicate content. It used be that a group of words was duplicate only when they had the same order. Now, a group of words in any order can be hailed as duplication even if they do not have all of the same words. When you look for titles that match exactly by swapping the words, the same article will be returned. This is especially true on oft repeated titles like the ones that are found in the product feeds. SEO Best Practices Low Cost SEO (http://www.lowcostseo.co/ Replicated Content is Manageable It seems as if the duplicate content stigma will never go away since everyone does not read well-informed blog posts. Moreover, all the people who read well-informed blog posts will not think that they are relevant to their specific situation. However, content replication is not necessarily a bad thing. Often, the worst thing that content replication can bring is a marker that says ‘omitted results’ in your website searches. The issue of split PageRank will not hurt if the pages have good navigation. As far as SEO is concerned, content replication is not a big deal, though you need to clean it up, optimize it and enhance the customer experience. However, if you take up these tasks one at a time, you will have more options. End
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