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Follow on Google News | Blackfriday.fm Releases Shopping Trends and Black Friday 2014 InfographicBy: BlackFriday.fm 68% of the more than 10,000 survey respondents indicated that in 2013 they started their holiday shopping on Thanksgiving Day. In 2014, 69% of those same respondents plan on continuing the trend of post turkey shopping. Given substantial popular backlash against store openings on Thanksgiving, some might expect a reduction in Thursday shopping but according to Rene Kirschbaum, blackfriday.fm’ As the economy continues to recover blackfriday.fm expects to see a bump in Black Friday spending. These expectations are supported by this year’s survey as a shocking 42% of those surveyed plan on spending more on Black Friday this year than they did in 2013 with another 45% planning on spending about the same amount. Online shopping continues to be a growing force on Black Friday. While only 56% of shoppers reported shopping online in 2013, a staggering 73% anticipate doing at least some of their shopping online this year. According to Jacob Chapman, VP of Strategy for blackfriday.fm, “with our respondents both looking m to spend more money this year than last and looking to do more of their shopping online, we expect a large increase in online Black Friday sales volume this year. We might even see sales increase as much as 20%.” Selected Survey Results: - 15% of respondents have spent more than 5 hours waiting in line for a Black Friday sale. - 76% of Black Friday shoppers will do their research online while only 1% will rely on TV ads. - 93% will use their phone on Black Friday to compare prices. Black Friday 2014 Survey: http://www.blackfriday.fm/ End
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