Websites: The new form of branding in broadcast media

HOUSTON - Oct. 20, 2014 - PRLog -- Living In My Skin by #BrandNgoma

Visit us at http://www.ngomaevelynmoghalu.com for more details.

The media industry remains one of the most powerful economic structures in the world and yet this industry proves difficult to gain entrance for some media professionals. The evolution of digital technology and the popularity of social media have moved audiences to cyberspace, hence, limiting the amount of jobs in newsrooms and radio stations. With the rise of media graduates in our society today, how does the media industry expect to provide jobs for all media graduates? It is with this concern that our company #BrandNgoma came into existence.

The launching of our company website titled “Living In My Skin” is a direct response to the challenges that media professionals face looking for media work or trying to get their work noticed by the public or media executives. This company brings a unique solution to the problem of “non-existence” for unemployed media professionals in the sense that our company illustrates that anyone can brand their skills by launching a website that details what they have accomplished in broadcast media. Further, this website can be shared through social networks site and social media to increase audience participation that will encourage discourse. The advantage to this scenario is that executives in media corporations will see the work and if one is lucky, a job offer may follow. Of course, media executives are not the only targeted audience. In addition to gaining employment, collaboration with other media professionals will be beneficial through networking and building relationships that will further ones career. The major markets that will be beneficial for networking are television networks, radio stations, magazines and the film/entertainment industry.

The question may arise, why must one have a website to brand their skills? This company #BrandNgoma, believes that websites are easier to navigate and websites makes provision for users to upload their work for the audience to review or enjoy. We agree that it is not a new trend to launch websites but not all websites are promoting the “BrandYou” initiative which our company strongly believes is the key to successfully gaining exposure and landing a job.

Join #BrandNgoma as we present the launching of our new website…

Visit http://www.ngomaevelynmoghalu.com for details.


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