Legacy Agency Expands Properties and Consulting Division

NEW YORK - Sept. 22, 2014 - PRLog -- The Legacy Agency, Inc. (“TLA”), one of the world’s leading athlete representation and sports marketing businesses, today announced the expansion of its properties and consulting division.  Industry veteran Dave Bialek will join TLA with his company, Skylark Marketing and head up the division.

Bialek will bring to TLA the mandate to represent one of the media rights holders that sells the perimeter signage with nine clubs in the Liga MX, the top level of the Mexican football league system. He will also bring the rights to the 3D Signs patent, a patented technology  that reshapes a logo to make it appear three dimensional on television, in the US. Bialek also acts as a consultant to help Brand Brigade, a Marketing Services Company, get its virtual insertion technology into league and team broadcasts.

“We are very pleased to add one of the industry’s smartest sales professionals to our team in Dave Bialek," TLA CEO Mike Principe said. “His work as an innovator coupled with the depth and breadth of his relationships will give us a new capability that is an important growth opportunity for our business.  Dave’s addition enables us to hit the ground running with a list of clients who come to us increasingly for more services.”

“I am very excited to be able to join the management team at TLA,” Bialek said. “I have always respected the principals at TLA, and their industry knowledge and access.  They’ve developed a great culture at TLA and I look forward to working with them and developing new opportunities together.”

Bialek and Skylark Marketing have handled sales initiatives for some of the world’s largest sports properties, including the French Open, the National Basketball Association, Major League Baseball, the Breeders’ Cup, numerous stadium and arena in stadia sponsorship programs.

Prior to launching Skylark, Bialek served as President of ANC Sports Marketing, where he built the marketing group into a leader in team and in stadia sales. Previously, he was senior vice president of sales and marketing for Van Wagner, where, for over four years, he led the sales effort for Dorna USA's in-game advertising and managed the Sports Group’s stadia and sponsorship sales services. He is credited with building two groundbreaking initiatives in collegiate sports. First, Dave led a sales team to create an advertising network on field goal nets in over 60 NCAA schools. Second, he invented a “profile” position on NCAA and NBA basket stanchions, which is widely considered to be the most impactful signage position in all of sports.  For this latest pursuit, Bialek became the recipient of the prestigious Sports Business Journal’s Forty Under 40 award in April 2009.

Skylark Marketing, will now be merged with TLA’s other business divisions. In recent months the company has added capabilities in broadcast consultancy, in stadia sales and event creation.

About The Legacy Agency/TLA Worldwide

TLA Worldwide plc (TLA:LN) and its subsidiary, The Legacy Agency, Inc., is a leading athlete representation and sports marketing business with a full service offering to its clients in baseball, broadcasting, coaching, endorsement and golf talent.  In addition, it also provides a range of services in respect of media and corporate consultancy, sports sponsorship and event production to many sportspeople and corporate clients. The company’s success and growth potential is founded on three key pillars: the competency of the underlying businesses, their complementary practices and the strength and experience of the management team. With over 55 full-time personnel, TLA serves its clients from 10 locations worldwide including its principal offices in London, UK; New York and Newport Beach, USA;  and Melbourne, Australia.  For more information, please visit www.legacy-agency.com

Contacts: Joe Favorito/fatherknickerbocker1@yahoo.com, 917-566-8345 (For The Legacy Agency)