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Follow on Google News | Post Torrent Deal, Elder Pharma Strengthens Presence In The Rs 4000 Crore Skin Care SectorLaunches a slew of Derma products & also plans half a dozen more with a view to grab a market share of 4-5%.
By: Sentinel Advertising Services Amongst the new introductions of Elder are Eslite Plus, a Hydroquinone & combination cream for Skin Lightening, Ultraguard, a sunscreen containing American & European FDA standard ingredients like Tinosorb from BASF & Uvinul A Plus which make it non greasy & skin friendly as compared to other preparations, B-New, an anti aging cream for rejuvenation of dry rough skin areas, Camoflage a stretch-marks & Pregnancy line remover and Skin O2, a multi vitamin product in soft gelatin capsules for skin nourishment. Says Mr Alok Saxena, Managing Director, Elder Pharmaceuticals Ltd ( http://www.elderindia.com ), “Launched through the ethical route, the initial response to these products has been encouraging and we expect these brands to contribute a combined turnover of about Rs 115-125 crore by FY16. Also on anvil are products for lip care, hair loss, under-eye gel, face cleansers, moisturizers etc. Derma products are in demand not only for therapeutic requirements but also for lifestyle reasons enabling the skin care industry to evolve to the age of cosmetic and anti-aging treatments. Lack of comprehensive skin related treatments at medical level is one factor which is boosting the business of pharma companies and encouraging them to explore the opportunity of selling over the counter (OTC) products by bringing novel compounds in or by in-licensing international products. Adds Saxena, “More than 80% of the cosmetics market comprises of low & medium-priced categories in terms of volume. We would be targeting the premium and economy segments through new launches and for the time being have no plans to launch products in the luxury segment.” Elder Pharma is targeting a turnover of Rs 1000 crore by 2017 with its national & International operations contributing equally. This it hopes to achieve through a combination of market positioning, mass geographical expansion, product revamps and launches in different product categories. Along with Dermatology, Elder’s major focus areas in the years to come shall be in the anti infectives, Lifestyle diseases and Neurological segments. Press & Media Contact: Mitesh M Kapadia Sentinel Public Relations Pvt Ltd / Sentinel Advertising Services B-603, Samajdeep, Near Bhanu Park/Seasons Restaurant Adukia Road, Off S V Road Kandivli (W), Mumbai 400 067 India Mob: +91 98205 03876 Tel: (022) 28625131/32 Fax: (022) 28625133 mitesh@publicrelationindia.com http://www.publicrelationindia.com http://www.elderindia.com End
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