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Follow on Google News | Blum Reports Highly Successful Launch of School Gear Kits Far Exceeded ExpectationsBroad Support Among Parents, Students and Teachers, High-Profile Traditional and Social Media Campaigns Helped Spur Sales for 2014 Back-to-School Season
By: Blumberg Company The kits, with three versions designed for students K-8, became available nationwide in early July and are sold by Amazon, Staples and W.B. Mason as well as other online retailers and retail stores across the country. With a suggested manufacturer’ Robert Thompson, President of Blüm, said, “Based on our own experiences of back-to-school shopping with our children, we believed that the School Gear kits would be popular with students, parents and teachers alike. But, frankly, we underestimated how quickly the kits would catch on and enjoy such broad support, especially with the shortened sales cycle we had this year.” In addition to the high quality and universal appeal of the kits, Mr. Thompson credited strong marketing support, including high-profile traditional and social media campaigns, with spurring sales. “We committed to investing in marketing programs to support our retailers early in our launch planning. We are very pleased with the results and we will augment these efforts for the 2015 – 2016 school year.” About Blüm School Gear Kits Blüm School Gear kits make shopping for high-quality classroom supplies easier and less expensive while helping students and parents meet the requirements of teacher school supply lists. The kits, with three versions designed for students K-8, are available nationwide at Amazon, Staples and W.B. Mason as well as other online retailers and local retail stores. With a suggested manufacturer’ About Blüm Blüm (http://www.blum- End
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