Best for Babes Launches 2nd Annual Fitness Challenge for Moms to Help Prevent Prenatal Boo

LITTLE SILVER, N.J. - Sept. 3, 2014 - PRLog -- Little Silver, NJ, September 3, 2014 - We’ve Got Your Back, Babe 2 (“WGYBB2”) is an annual nationwide personal fitness challenge hosted by Best for Babes to raise funds and awareness about the barriers – the Booby Traps® that prevent about 2 million moms annually from achieving their personal breastfeeding goals, whatever those are.  This year’s educational theme will zero in on the huge prenatal Booby Traps® that expecting moms face when trying to get the right information about breastfeeding and support before birth.  WGYBB2 began the first week of August in honor of National Breastfeeding Month and runs through October 31.

Danielle Rigg, co-founder of Best For Babes, says, “Every year, millions of Americans donate billions to worthy causes to find cures for diseases and cross the finish line first, while breastfeeding/human milk — one of the single most important preventative measures against infections, viruses and life-threatening illnesses for both babies and mothers – remains grossly under-appreciated and lags last in the race for funding.  The toll on our nation’s health, the economy and the planet from low breastfeeding rates is staggering.  And the suffering that moms endure is epidemic.“

Best for Babes and their 2014 partners Breastfeeding USA, the United States Lactation Consultants Association (USLCA), and Kellymom.com, have joined together to create a national brand and opportunity for everyone to get behind this cause and help remove the barriers that make succeeding unnecessarily difficult and, too often, unattainable.

Participating is easy: anyone can sign up for $25 on the Best for Babes website and start a team, join an existing local team, or join the virtual team.  Participants choose a fun fitness goal—e.g., run/walk, bike, stroll, yoga, golf, and swim.  Each participant commits to raising $200 and gets a customized personal profile page to facilitate fundraising.  www.bestforbabes.org/wgybb

Proceeds will be used to fund initiatives to reach and educate more moms about the prenatal barriers and how to navigate them, enroll them in prenatal support groups, and connect them to lactation consultants.  Sponsors include: Leading Lady/Loving Moments, Palo Alto Software, Earth Mama Angel Baby and Limerick Workplace Lactation Program.