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Follow on Google News | News: Cleared by FDAfirst smartphone-based device to detect atrial fibrillationBy: NAMSR "Our pretty strong belief is that if people did this, if they got the app and used it regularly, especially in the at risk population of people over 40, that they will catch atrial fibrillation that was previously undiagnosed, using a mobile technology," Previously, atrial fibrillation could be detected if a user sent his AliveCor Heart Monitor readings to a cardiologist for analysis, but now the algorithm can tell people if they have the condition. The patient can then confirm his or her results from a U.S. board-certified cardiologist or a personal physician via AliveCor's ECG analysis service. Thomson told MobiHealthNews the device does not produce false negatives and returns a false positive about 3% of the time. This 200-page book takes an in-depth look at the biotech industry and the science that drives it. Although the industry itself is constantly changing, these fundamental concepts upon which it is built will remain important for years to come - and decision-makers who understand these fundamentals will be better able to evaluate and predict new trends. ! In an email to FierceMedicalDevices, Alivecor spokeswoman Rebecca Phillips added that the AF Dectector can make the diagnosis after a 30 second reading. AliveCor's device is a mobile ECG that snaps onto the back of a smartphone, taking wireless single-lead recordings of heart rhythms, saving readings on the phone and uploading data to a cloud-based server accessible to patients and doctors. The device received clearance in 2012 and is compatible with the iPhone, iPad and Android-based devices. Thanks to an over-the-counter clearance in February, the heart monitor can be purchased over the counter for $199. Thomson told Tech Page One that over the counter use accounts for about two-thirds of all sales. In addition, the device is used by veterinarians to monitor animals. More innovations are on the way. According to MobiHealthNews, Thomson said, "We'd like to move toward gathering information about the patients' environments and recent history and see if we can spot correlations between unusual features and what's going on in the patient's life. But that's where we're headed: more clinical conditions, more detailed analysis of the ECG itself, and the context of the ECG and what we can learn from that as well." Improvements to the device are essential or else the company may be eaten by its product's host. Earlier this year Apple ($AAPL (http://www.fiercemedicaldevices.com/ The obvious omission in the patent filing is a due to regulatory concerns. Barriers imposed by the FDA have frustrated Silicon Valley big wigs Apple and Google ($GOOG (http://www.fiercemedicaldevices.com/ CANDIDATES WHO WANT TO BREAK INTO MEDICAL SALES: RMSR® Medical Sales Certification offered by the National Association of Medical Sales Representatives is designed for entry level medical device sales reps. The course covers a wide array of topics pertaining to industry knowledge that candidates need to acquire before applying to medical sales positions. The course and training helps to develop the industry skills, maximizing the candidates’ potential and goals, as well as making them feel valued and stimulated in their role when communicating with members of the medical community. By an applicant acquiring medical sales training and a RMSR Certification, it puts him/her in a position of strength and qualifies them for medical sales jobs. Medical knowledge is key in this industry and when communicating with doctors, surgeons, and nurses etc. It is extremely important for representatives to use key terminology pertaining to the medical product he/she will be promoting. The only way to succeed in this industry is to garner actual sales. Doctors and Surgeons will not acknowledge a Sales Rep who is not proficient in essential medical terminology, knowledgeable of medical devices/equipment and the anatomy. For those lacking a solid sales background the RMSR course covers knowledge of medical selling techniques and regulation such as Effective Territory Management, Effective Networking, Medical Sales Ethical & Regulatory Guidelines and more. The National Association of Medical Sales Representative™ For more information on the NAMSR or the RMSR certification visit www.medicalsalescareer.com or call 800-313-9198 End
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