PRLog - Aug. 7, 2014 - LOS ANGELES -- Resolute is a leader in modern advertising techniques. It became a forerunner for developing these effective strategies through the insight of its director of operations, Jackson. While discussing the firm’s website, along with consumer impressions, Jackson demonstrates expert knowledge regarding transparent data collection, mobile-friendly sites, and content emphasizing images. With an engaging online presence for Resolute and a deep understanding of consumer motivation, there is no doubt that Jackson knows the pulse of current marketing trends.
Resolute Applies Director’s Approach to Recent Market Trends
Recent market trends indicate a spike in technological convenience as well as image-centric messages. Resolute took the time to find what best worked for the growing advancements and made it their own. With recent success, Jackson now shares his insight on why following recent market trends and applying it to his business has worked for him.
Jackson values communication as the foundation of promotion development. "Communication is the key to success, a picture is worth a thousand words, and we value honesty and transparency. We want to really communicate that," he explains. Estimating that eight out 10 of his potential clients review the website daily, he streamlines it for good communication.
Reflecting on building consumer trust, market trends indicate that companies are becoming more aware of the data being collected about them online. Keeping current and potential clients informed about the firm's developments, Jackson endorses transparency when collecting data.
Mobile-friendly services also modernize website material for Resolute. Knowing that he relies on his smart phone, Jackson explains that many people use their mobile devices to research and check email: "Nowadays, almost every person has a computer device, whether it's a cell phone, laptop, or desktop. That mobile accessibility is important because that's where everyone gets their information from."
In addition to ensuring mobile compatibility, Jackson believes pictures are more effective at communication online than words. Noting the success of Buzzfeed, Pinterest, and Instagram, Jackson comments, "For me, personally, I'd rather look at a picture than read what people are doing. Images are worth more than a sentence. We never forget a face or a scene; there is more connection there."
With the fast evolution of technology and its effects on advertising, Jackson looks to consider new talent. Resolute continues to innovate and plans to expand. With that they are offering more opportunities for ambitious individuals who have backgrounds in sales, customer service, or marketing. Those interested in being part of this fast-paced industry are encouraged to visit the career tab on the website today to learn more.
Resolute offers its clients strategic promotional excellence with impeccable delivery. Interactive marketing techniques reach the targeted consumer market in direct and personalized ways that produce immediate results and encourage customer loyalty. Every carefully planned campaign arises from the thorough research of Resolute associates and creates effective bonds between clients and the client's prospective customers. The firm's specialized strategies enhance brand presence in both new and current markets producing a high return on investment every time.