Shelters around the country state that a common reason pets are given up is because owners purchased an animal and then claimed it wasn’t a good fit for their household.
According to MediaPost in 2013, 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item. These two realities struck a chord with the founders of I am Adoptable (http://iamadoptable.com/
"Our goal is to assist shelters and rescues in getting animals adopted, which will cut down the number of animals from being euthanized or slaughtered. Who doesn't shop online these days? It’s the best way to find exactly what you are looking for. And now, this includes your new pet,” says Alcaraz. “Best of all, our video platform is being offered for free to animal shelters and rescues to use. We just want to help animals that do not have a voice of their own, and connect more of them to loving homes."
IamAdoptable.com and its mobile app will help potential pet parents see the true personality and characteristics of their new pet so they can make a better-informed decision, and they’ll be more committed to their companion animal long-term after they proceed with an adoption.
Right now, until August 16, 2014, I am Adoptable is running an Indiegogo campaign to raise funds to complete their website and mobile app rollout. If you'd like to learn more and help fund their campaign visit: