Last month, Mobile Marketer reported that websites employing mobile website redirects could lose 60 percent of their mobile search clicks as a result of a new Google warning label applied to that practice [bit.ly/1mCE3iN]
"ssRwd melds SPDY page speed optimization and HSTS strict transport security with cross-platform multi-browser web development to eliminate the need for redundant 'full' and 'mobile' websites by using flexible grids and fluid formats to optimize content presentation for the screen size and capabilities of the requesting device - regardless of whether it be desktop PC or Mac, iPad or iPhone, Android smartphone or Windows touch screen tablet. This results in a faster, smoother and more secure user experience which search engines like Google, Bing, Yahoo and tracking-free DuckDuckGo reward with better placement."
Nerdgraph infographics show that mobile web surfers will outnumber desktop users by the end of this year validating that the "Web" and "Mobile Web" are now one and the same [bit.ly/U1rA0p]
"Page speed - how long it takes a web page to load - is another user experience factor now heavily weighted in major search engine ranking algorithms and for good reason: On the Web as elsewhere, time is money and knowing when to trade one for the other is how you win." According to GlobalDots research, Shopzilla reduced average page load time by 4.8 seconds and increased sales by 12%; Amazon pockets a 1% revenue increase for every 100ms of page load improvement;
"Today's web surfers are busy people with short attention spans - and that goes double for our ever-growing base of on-the-go mobile users," Bruce Arnold continued. "Fast-loading pages and streamlined transactions complete favorable search experiences while staring at 'Loading...' spinners often ends with the reverse. Consequently, slower sites suffer higher page visit and shopping cart abandonment rates while speedy sites enjoy higher search rankings and more eCommerce sales conversions. Faster page loads also mean faster searches, which means users have time to run more searches, which means Google can run more ads. This is perhaps the primary reason Google loves speedy websites so much that it came up with SPDY."
SPDY (pronounced like "speedy") is an open networking protocol that can significantly accelerate website performance by reducing latency. It requires SSL/TLS encryption to avoid incompatibility across a proxy, so to be SPDY a website must also be secure. Websites with SSL/TLS enjoy significant operating and marketing advantages - especially if they fully implement HTTPS Strict Transport Security [bit.ly/1qVaGOh]
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