“There is a huge gap between medical and technological advances in diabetes care and what people are actually implementing in their daily lives,” says Guzman. “We have the knowledge and tools to help people with diabetes live long and healthy lives; yet, fewer than 20% of people living with diabetes are reaching the benchmarks for healthy outcomes.”
It’s complicated. There are many obstacles that can interfere with a person’s intentions and efforts to manage diabetes. The use of fear tactics, over-generalized marketing campaigns and a general misunderstanding of the disease are contributing to a culture of failure for those living with it.
The need for change is drastic and immediate, and BLDG Health sees this change as having digital roots. By using tenets of diabetes psychology and pairing them with the digital tools to listen and refine, BLDG Health believes diabetes messaging can become salient and individualized.
“In the digital sphere, we’ve seen how small changes in strategy can have a palpable impact down the line,” says BLDG Health Managing Director, Justin Gardner. “When we incorporate psychology and empathy into our marketing campaigns, not only does it make sense, it empowers patients.”
And when you empower patients, outcomes change. Relationships solidify. It’s the win-win outcome of patient-centric marketing.
Gardner adds, “Diabetes is a real-time disease. Every moment counts. And fortunately, we now have the digital tools to listen, launch, and optimize in real time. That means real-time results.”
Guzman agrees, “We need to re-examine how we talk about diabetes, and more importantly, how we speak to the people living with it. With BLDG, I want to create a patent-centric model that uses empathy and empowerment to transform the clinical world, the pharma world, and beyond. The numbers don’t lie. The time for change is now.”
To learn more about the movement and vote for the campaign concept, clickhere (http://www.bldghealth.com/