Social Media Advertising versus Traditional Media Advertising: What's the best media mix for You?

SAN MATEO, Calif. - June 26, 2014 - PRLog -- THERE WAS A RECENT GALLUP STUDY SHOWING THAT SOCIAL MEDIA HAVE LITTLE SWAY ON PURCHASES...

WHAT IS YOUR COMPANY'S EXPERIENCE WITH THIS QUESTION?

AND IF YOU ARE IN THE MEDIA, HOW CAN YOU APPROACH THIS QUESTION OBJECTIVELY?

   Every journalist who might write about this subject has a huge stake in it...

...and when the Gallup report came out saying that 62% of Americans using social media such as Facebook, Google+ and LinkedIn said that social media had no influence at all on their purchasing decisions...

...did print and broadcast journalists (and sales managers) cheer...and did social media salespeople cringe (as they wrote up some more orders for advertising)?

...And did the stocks of newspapers and broadcasting companies go up a little?

...Did the stocks of social media companies dip a bit?

...Did advertising agency media buyers take note?

...Did media buyers call up to cancel or change their media plans?

And before you start writing the obituary for advertising on social media, consider this...

1) One of the first things that print and broadcast journalists probably did when they saw the news about the Gallup study was to put it out on their blogs and social media.

2) At the same time, their sales managers probably called an immediate sales meeting to tell all their salespeople to contact every advertiser they knew and spin that story as far and as fast as they can.

3) Meanwhile, back at the bottom line...newspapers companies and broadcasting companies (as well as internet media companies)  were still trying to figure out how to increase their share of an ever increasingly competitive market for advertising dollars.

So where does your company fit in with all of this debate about the influence of social media versus traditional media...and how can your company generate a lot more advertising revenue in the current (and future) media market?

Along these lines...here are several things that you might want to take a look at when you write about the Gallup report:

1) How can traditional media companies sell a lot more advertising?

2) How can internet companies sell a lot more advertising?

3) What really is the best way for a business to determine how much to spend in traditional media advertising and how much to spend in internet media and social media advertising...and how to spend it?

Here are the answers to some of those questions:

A) The answers to Questions 1 and 2:

To help generate a lot more advertising revenue, media companies have to start developing new kinds of promotion and content to help them sell a lot more advertising.

Along these lines, I have developed 6 proposals that could help generate tremendous revenues for traditional media companies, internet media companies and the internet divisions of media companies.

Companies interested in taking a look at these proposals can contact me at 650-344-4405 to find out more about these proposals.

(Please note: If you are in the News end of the business, you should definitely review this information with Management and Sales because each of these proposals is a content proposal where editorial and sales will have to work together.)

B) The answer to Question 3 regarding measuring the effectiveness of different kinds of advertising...

The answer to figuring out the best way to measure the effectiveness of your advertising and the best way to determine the best media mix for your company is some very simple math I developed that actually lets you quantify the relationship between advertising and sales.

The math is called “The Barrows Popularity Factor” and businesses of all kinds can use the math to help them make a lot more money.

THE REASON THE MATH WORKS IS VERY SIMPLE:

The Barrows Popularity Factor is a mathematical equation that reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell? divided by/How much did you Advertise?" (But don't do the math in dollars, do it in units per gross impressions.)

 In mathematical terms, the formula looks like this:

The Barrows Popularity Factor=How much did you sell (in units) divided by/How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the audience per ad.)

Once you quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget.

The math will give you more of the information you need to make key marketing decisions with far less risk and it can help businesses increase their sales, increase their profit and decrease their risk.

The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" which people can download for $4.95 at www.barrows.com.

If marketers are trying to figure out the best way to spend their advertising in traditional media and social media, as well as in any other media, they should take out their calculators and start comparing the results of their ads in various media with this math.

The math is extremely easy to use and all of the calculations can be done by one person, in moments, with just a simple calculator.

Plus, the math is universal and effective, and as they say in advertising...“It really works.”

Please give me a call if you would like any additional information about the proposals and the advertising math, and please feel free to write about the math and show the calculations in any stories you may be doing.

And, if you and your management would like to take a look at the proposals I mentioned, please give me a call at 650-344-4405 and I can mail them or email them to you.

Each of the proposals is designed to be easy to set up, easy to produce and easy to sell, and they could help generate a tremendous amount of revenue,  quickly and substantially.

For additional information, contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California at 650-344-4405.