Daniel Curran, Founder & CEO, declares the start-up to be more significant to the economy than the debut of search engines in the 1990’s. He describes CustEx as, "the first-ever ‘Determinant’
Curran explained how the site functions, saying, "Members crowdsource and leverage the power of numbers -- to force Vendors to make what they really want -- by listing a CustEx." On their personalized dashboard, members can track progress of CustExes, write product reviews, read others’ reviews, hunt products, and follow what’s trending and popular on the Web’s First Customer-Driven Social Network.
For example, via the CustEx platform, Customers can hunt products from a memorable Whole Foods Market trip, search for their almost-perfect Banana Republic outfit, find their enduring Subaru Forester, and offer Vendors an honest review or product improvement suggestion that gets weighted and sent to Vendors. It all starts with a CustEx. Customers can then track QR CustEx codes for status and history, while in the store. Since Customers are the market, they determine what finally gets made. They are no longer just silent consumers but active participants in determining what gets made.
Curran has identified several benefits for Vendors, including traditional ad demographics, more precise UPC / ASIN’s, featured Customer reviews, and co-creating products with high ranking Customers. Product development costs are reduced for Vendors by using crowdsourcing, Big Data Analytics, and popular direct Customer needs.
Vendors have their own CustEx Page where they can develop long term branding relationships with potential new Customers. In this way, CustEx -- an independent website for ideation -- offers a ‘win-win’ situation for both Customers and Vendors.
CustEx forever shortens the product development life-cycle and improves the Customer / Vendor relationship by forcing change in a world where the masses are ignored. Now, Customers truly ‘Have Their Say’ on the Internet’s 1st Web 3.0 site that enables pure competition. Once CustEx is ubiquitous, Customers and people everywhere will live in a world where their needs are met, including stimulating jobs produced by unleashed latent demand.
CustEx was founded in 2012 by entrepreneur Daniel Curran, formerly VP of Strategic Planning at Western Digital Corp. It is currently privately held and funded. The Silicon Valley startup includes a Management Team and Advisory Board of 27 from world-class companies. The company provides a uniquely empowered Customer experience where Customers are equal in power with Vendors for the first-time ever. CustEx prides itself on sound ethical judgment, integrity, and advancement through merit for the team, as it does for its members.
Jolene Lewis Valentine
Jolene Lewis Valentine