Within the asset category of $501 to $999 million, Texas Trust received top honors in the Broadcast and Video category for its Robin Hood Mobile Deposit radio spot. This quirky and fun ad showed how Robin Hood could have used mobile deposit to quickly deposit the riches he stole. The goal of the campaign was to generate 500 mobile deposit transactions with at least $100,000 in deposits in the first month. The campaign was so successful, it generated more than 4,160 mobile deposit transactions and $1.1 million in deposits within the first month.
Texas Trust also received a gold award in the Outdoor category for its strategic usage of ATMs and wrapped vehicles to increase brand awareness and acquire new members by offering a special checking account promotion. Within the first three months of launching its outdoor advertising campaign using strategically located ATMs, 88 new checking accounts were opened, which was far more than the credit union's marketing goals for the entire first year of the campaign.
"The MAC award competition highlights the best in credit union advertising and marketing," said Amber Danford, Senior Vice President of Marketing, Texas Trust Credit Union. "The results of these campaigns clearly indicate our advertising strategy is working. The MAC awards recognize the best of the best in the credit union industry and these campaigns are proven winners by their results and the gold awards."
“The credit unions who won a MAC Award this year should be incredibly proud. There were hundreds of entries—all voted on by a group of credit union marketers. Impressing a group of your peers is an absolute badge of honor,” said Emily Friesen, MAC Board Chair.
About Texas Trust Credit Union
Texas Trust, one of the largest credit unions in North Texas and the 17st largest in Texas, provides financial services that enable members to build brighter financial futures. As a full-service financial institution, Texas Trust offers checking, savings, mortgages, credit cards, CDs, Money Market accounts, IRAs, and investment and insurance services. Its business services include SBA and conventional loans, electronic payment cards, checking and money market accounts, merchant card processing, online banking, insurance and the Employee Solutions Network. With assets of $825 million, Texas Trust operates in Dallas, Tarrant, and Henderson counties, as well as parts of Ellis and Johnson counties. It has 14 branches in Mansfield, Grand Prairie, Arlington, Cedar Hill, DeSoto, Hurst and Athens. Texas Trust is a federally insured financial institution. Deposits up to $250,000 are insured by the full faith of the federal government through the National Credit Union Administration (NCUA). For more information, visit TexasTrustCU.org.