Royal Borough Of Kingston Selects Lab To Help Promote Bone Health Online

June 19, 2014 - PRLog -- Lab, one of the leading independent agencies in the UK, working with brands who want to give their customers a personalised experience online, are delighted to announce that they have been selected by The Royal Borough of Kingston upon Thames to design and build a new website to educate residents at risk of osteoporosis and osteoarthritis on the best methods of maintaining good bone health.

The Royal Borough of Kingston upon Thames is a borough in southwest London, and the oldest of the four Royal Boroughs in England. The borough’s public health responsibilities include health improvement, assurance of local health protection services and providing commissioning support for the Kingston Clinical Commissioning Group (KCCG) which is the local body responsible for buying local health services. More than £15 million is set to be spent in Kingston over the next two years on innovative, integrated adult health and social care services.

“Today, contacting residents at risk of osteoporosis and getting them to attend an assessment session is a very manual and time-consuming process for us. With this new website, we want to empower patients to conduct self-assessment online, leading them into a 12-week programme where they can learn about bone health, and follow exercises that will keep them fit through the medium of interactive videos and educational online content,” said Aniko Szucs, Royal Borough of Kingston upon Thames. “The health of our bones is instrumental to our health and longevity in general, so we hope that this new website will educate, inform, and help people live in the best way for longer.”

Chris Williams, client account director, Lab, said, “We are delighted that the Royal Borough of Kingston upon Thames has chosen us to help out with this extremely important venture. We have extensive experience in developing online systems and websites in the health sector to allow people to conduct self-assessment, and help educate themselves about various conditions. Bone health, and educating people on how important it is, is such an important undertaking. You need to protect your bones from an early age. If you are in your twenties or thirties, you can take active steps to prevent future problems. If you are older, there are new things that can make a significant difference now. Education on looking after yourself is what this new website will promote, and we hope it helps makes a significant difference to people’s lives.”

About Lab

Lab is one of the leading independent agencies in the UK, working with brands who want to give their customers personalised experiences online. With over ten years’ experience in creative design, digital marketing, and web technologies such as Sitecore, Magento, and Drupal, Lab are experts in making sure the digital experience delivers results. Lab clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway, the BBC, the NHS, SmartFocus, and Reed Learning. From our customers to yours, Lab believes everyone deserves A Better Experience™. Catch up with Lab at lab.co.uk

About the Royal Borough of Kingston upon Thames

The Royal Borough of Kingston upon Thames is a borough in southwest London, England. The main town is Kingston upon Thames, and it includes Surbiton, Chessington, New Malden, Tolworth and part of Worcester Park. It is the oldest of the four Royal Boroughs in England.To find out more, visit www.kingston.gov.uk

Contact

Huw Waters | Marketing Manager | Lab

0207 183 6668 | media@lab.co.uk