“We are excited at the prospect of working with both Rightside registrars. ” said Sid Ohri, COO. “Their extensive infrastructure and brand recognition will be invaluable in promoting the .desi gTLD”. The focus of .desi is the global diaspora and emerging markets within the Indian Subcontinent. “We believe that .desi is unique amongst the majority of domains being offered because it has the potential to unite a largely underserved community in a very meaningful way,” states Ohri.
“desi” is derived from Sanskrit and refers to the culture, people and products originating from the Indian sub-continent (India, Pakistan, Bangladesh, Nepal, and Sri Lanka). It immediately evokes a sense of identity and community among the more than 1.6 billion people around the globe. No other top level domain triggers such immediate recognition from so many.
.desi has been delegated and the .desi team is working on an international launch plan and brand awareness initiatives. Look for information on the upcoming Sunrise and Landrush phases scheduled to start in June 2014.
About Desi Networks, LLC.
Desi Networks, LLC was formed in 2011 for the purpose of operating the .desi gTLD. .desi will create a platform for desi people and its diaspora to interact in a more personal way and bring the community together without restriction to a geographic location. A portion of revenues from all new registrations will be donated back to charities that serve communities in the Indian sub-continent. Learn more at www.dotdesi.com
Rightside plans to inspire and deliver new possibilities for consumers and businesses to define and present themselves online. The company will be a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for the discovery, registration, development, and monetization of domain names. Rightside will be home to some of the most admired brands in the industry, including eNom (http://cts.businesswire.com/