Blue Heel was started by Tony Cervati and his wife Diane. Her son has Type 1 diabetes, and Tony and Diane wanted to find a way to express what they were going through as well as lending a voice to other families dealing with caregiving for a child with diabetes. Set up initially as a Blog, Blue Heel Society began very much as a grassroots organization, and is excited to bring this new space to the MANY visitors and followers that have stuck by our side.
The Blue Heel Society has been growing steadily in the last couple of years, and yet, Diane and Tony knew they wanted to expand their efforts and be able to grow the community’s message of hope and advocacy for anyone to enjoy. The result is the development of the Blue Heel Society’s emagazine.
In a recent exclusive interview (http://www.diabetescare.net/
Here is a portion of the interview:
Moore: Because of the astonishing number of visitors to our blog, we realized we needed to expand, and that we needed to reflect the fact that our audience included both those with a diabetes connection and others who didn't. So we had to build with everyone in mind. How better to build all this into one place, with an emagazine format.
From the beginning, Blue Heel Society was not doing the norm. Instead of just a "build it and they will come" approach, we started with a message and mission we stuck with, and the result of doing so was that people responded and visited us in large numbers. And thus our concept of "have them come, then build upon that" is a very personal interaction between our BLUETIFUL peeps, and the resulting content we curate for the emagazine.
And as Diane Cervati, Blue Heel’s editor-in-chief says, ‘we always envisioned pushing our boundaries beyond a simple diabetes blog.’
Moore: People can still visit our original blog (BlueHeelSociety.org)
Moore: Along with original content, special features, guest commentary, readers will find specialized and tailored content from hundreds of topics from multiple sources each day.
Moore: There are five key departments including: Fashion, Health and Exercise, Diet and Nutrition, Inspired Living, and Sports. Along with the ever-evolving menu and a store, there is a new topic, Inside The Blue Circle, which is still in development, and geared towards making people aware of what is happening within the diabetes world.
Moore: We are quite excited to see how fast our InsideThe Blue Circle is growing. We created a blog and Facebook page (https://www.facebook.com/
We understand how the grassroots power of local efforts is the real way to grow our collective voice in matters of awareness. As our circle grows, we will be able to spread the word that allows everyone's voice to be heard where it is most needed—in peoples’ individual communities.
Moore: We want to keep people informed about what is going on in the diabetes world. We will be updating our content throughout the day so there will be new articles being posted daily. In addition, peoples' suggestions for content is paramout to our continued success! We also hope that people enjoy its simplicity and ease of use, which is presented in a familiar blog format.
Blue Heel Society is a lifestyle ePublication tailored to fit living with chronic disease management. Readers are afforded diverse content, offering a healthy balance of diabetes specific elements as well as articles relevant to every day life.