The e-book serves as an excellent guide for start-ups to use content marketing effectively. It contains an exclusive chapter dedicated to tips on how new businesses should use content marketing. The book points out that most start-ups channelize their energy on product development and neglect content marketing. The e-book explains how content marketing increases conversions and sales, and creates a brand identity.
True to its title, the e-book decodes various content marketing strategies (http://www.godotmedia.com/
Another interesting addition is that of case studies of successful content marketing by companies. The section aims at encouraging businesses to look at how other firms such as General Mills, Oreo, Redbull and GE have used content marketing effectively. Adding some color to the e-book is the chapter on how celebrities have used content marketing effectively. There are lessons to be learnt from PSY and his famed Gangnam Style, Miley Cyrus and the Kardashians as well.
The e-book 'Content Marketing Decoded (http://www.godotmedia.com/
About Godot Media: Godot Media offers content marketing solutions to clients spread across over 20 countries. The company helps companies enhance their online presence through targeted quality content. The company creates content that reflects the value of its clients’ services as well as products and builds a strong connection with customers.