WPB's Wilesmith Advertising/Design Retained by Newark, New Jersey Arts Council

WEST PALM BEACH, Fla. - May 10, 2014 - PRLog -- Wilesmith Advertising/Design Retained by Newark, New Jersey Arts Council

(West Palm Beach, FL – May 9, 2014) Wilesmith Advertising/Design, West Palm Beach, has been contracted by the Newark Arts Council (NAC) of Newark, New Jersey todevelop and implement a Marketing Plan that will differentiate the Council from other arts organizations and local government agencies, while creating a clear, strong brand position for NAC.

"Annually the arts contribute more than $127-million to the economy of New Jersey’s largest city, but the breadth of the Newark Art Council’s influence and advocacy is not widely known, said Margaret Wilesmith, the award-winning firm’s president and creative director. “Well create a roadmap for NAC to evolve its brand, ensure relevancy and raise its profile within Newark and the surrounding metropolitan area.”

"Our focus in the non-profit sector gives us deep understanding of the impact of brand on development and creating sustainable value for NAC so it can continue to serve and support the arts community,” said Ms. Wilesmith, who’s firm has worked for non-profits nationwide including UC San Diego's Organization of Teratology Specialists, Ascencia, Los Angeles' services for the homeless, Peoria County, Illinois Senior Services, American Orchid Society, Pops Symphony Orchestra, Greenwood, S.C., as well as for the Florida cities of South Miami, Clermont, Dania Beach, Pompano Beach, Tavares, Dunedin, the Town of Miami Lakes and the historic and arts districts of West Palm Beach.

About the Newark Arts Council:
The Newark Arts Council serves as the cultural anchor of Newark, New Jersey and provides leadership, direction, and technical assistance to the arts community through partnerships with artists, arts administrators, community organizations and development corporations, economic development agencies, and the general public. The Council’s goal is to share resources and promote public awareness of arts and culture by providing programs, services, advocacy and outreach. Through its support of over 50 arts organizations, NAC improves quality of life for Newark artists and residents through sustainable initiatives that provide living wage jobs, improve education, increase the tax base, and encourage civic engagement. NAC collaborates with the area’s cultural and educational organizations to improve audience development by providing the up-to-date listings of cultural activities and opportunities on its website and in the NewarkArts newsletter.

About Wilesmith Advertising/Design:
Founded in 1996, the award-winning agency is focused on branding and strategic communications for non-profits and municipalities. For information, please visit www.wadads.com.

Media Contact:
Gary Schweikhart
PR-BS, Inc.
561.756.4298
gary@pr-bs.net