A recent study highlighted the findings of a market Research initiative into VoIP adoption and the use of IP phones. The report shows that the enterprise sector increasingly adopts services such as cloud unified communications (UC) and SIP trunking to nullify the growing cost of communications and enlarge global collaboration.
It says that residential and SOHO segment together accounts for the majority of VoiP revenues but growth in the business phone channel is phenomenal. The business adoption of VoIP services will be around 7 percent per annum until 2017.
Hosted PBX Growth
In 2013, hosted PBX had the strongest growth among VoIP services signaling the ongoing shift to hosted services among business users. Hosted offerings are attractive alternatives compared to on-premise solutions for businesses aiming solid return on investment. Larger business enterprises are ahead in adoption of SIP trunking where revenues have grown by 28 percent in 2013. The main drivers of this growth had been companies in the North American market demonstrating the growing demand due to awareness and resources. The growth in residential customers for VoIP is not stagnant but not very drastic.
Business Sector Focus
In the VoIP market the business phone channel will drive innovations including new competitors, new applications and aggressive pricing models.
The immediate attraction of a business VOIP phone able to reduce your monthly phone bill tremendously compared to a legacy business phone system will be the main driver of growth. That a business VoIP solution can be a hosted PBX system or on-premise PBX solution shows its flexibility in adoption.
VoIP Players are also strategic with some are specifically focused on full service products aimed catering to the small to medium sized (SME) business. These players offer support of multi-line systems, PBX gateways and also hosted VoIP solutions.
The ease of technology by way of free software on the computer or mobile device, Analog Telephone Adapters, IP Phones, IP PBXs supported by a broadband internet ends the monopoly of cost intensive traditional telephone carriers. That it brings great savings remains the perennial attraction.
One reason why the VoIP phone adoption will increase is the aspect of customer satisfaction. Implementing business VoIP is a great fillip to provide excellent customer care on the phone when it is dovetailed with a customer-centric strategy. Also business phone channel from VoIP can be used to measure the customer experience. That provides the right infrastructure to support auto attendant, call routing and other capabilities in ensuring optimal performance makes a strong case for VoIP adoption in businesses.
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