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Follow on Google News | Real-Time Advertising Summit, London,UKReal-Time Advertising - Demystifying Programmatic Buying and Getting it Right
By: ACI Europe Led by industry experts through case study presentation, panel discussions, interactive and networking sessions the event aims provide advertisers a peer-to-peer learning platform to learn about the latest trends in programmatic media buying. Join us in London, the digital advertising hub in Europe and the business gateway to Europe for US and network with your peers and learn all there is to know about real-time advertising and take your media buying strategies to the next level. Key Topics: The Return on Investment of Programmatic Buying for Advertisers Transparency: Mobile and Video Real-Time Bidding (RTB) Brand Safety in the Real-Time Advertising Ecosystem Designing a Real Time Cross-Channel Advertising Strategy Setting Up In-house Trading Desks for Brands Choosing the Right DSP & DMPs Bid Optimisation to Achieve Improved ROI from Your RTB Campaigns Attribution in Real-Time Audience Targeting and more Who Will Attend Brands Agencies Ad Networks Ad Exchanges DSPs SSPs Publishers End
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