Says Let’s Knit Editor Sarah Neal: “Love Your Yarn Shop is designed to remind consumers of the value of their local wool store. With the growth of the internet we have far more shopping opportunities than ever before, but when it comes to knitting there’s no substitute for seeing and touching the yarn, and for having the advice of experienced knitters on hand. Yarn shops provide all this and more; they are sources of great inspiration and often a community hub. It’s been a tough time for the high street recently so we’re encouraging consumers to support these shops and enjoy all that they have to offer.”
Just one of these outlets taking part is Texere Yarns in Bradford. Owner Joanne Smith says, “Knitting, crochet and all types of yarn crafts are more popular than ever, and this campaign is the perfect way in which to celebrate all those shops which stock yarn and needles, hooks and patterns, as well as offering crafters advice and inspiration.”
Let's Knit and Let's Get Crafting magazines will publicise the campaign with the help of figures across the industry. “We're really pleased to be launching Love Your Yarn Shop,” says Let’s Get Crafting Editor Ella Johnston. “An increasing number of people are taking up knitting and crochet, and it's exciting to see how attitudes to these crafts have changed over the years – they've gone from old fashioned to cool, and are attracting all age groups, and men as well as women.”
Joanne says, “Our shop has been selling yarns and fibres for weaving, spinning and felting for over 25 years, and we really have noticed an increased number of people coming into the shop and asking about crochet and knitting. We are always happy to offer advice, and I think our customers really appreciate this aspect of visiting their local store.”
The campaign will conclude with Yarn Shop Day on May 3rd, though Texere Yarns will be open all weekend from 10am – 2pm on both days to give visitors even more chance to shop.
For more information, visit www.letsknit.co.uk
Events at Texere Yarns on Yarn Shop Weekend!
20% discount off all Texere branded yarns throughout the weekend
“Meet the Designer” Becoming a designer and getting published, by Christine from Rose Cottage Crafts on both days
Launch of exclusive pattern designed by Christine Harvey for Texere Yarns
Special clearance of Cygnet Yarns at rock bottom prices*
Sneak preview of some of Cygnet Yarns’ new Autumn/Winter collection
Launch of special “never seen before” brilliant bargain yarns*
Free Sparklemouse pattern available to everyone who visits – designed exclusively for Yarn Shop Day by Sue Stratford
Free tea and coffee all weekend
Help and advice throughout the weekend
*Don’t worry if you can’t make it on Saturday as we will hold back plenty of yarns for Sunday customers.
Browse online at www.texere-yarns.co.uk