Unlike most ad supported apps on the market this game offers more than the simple “pay to remove ads” option. BouncyBean lets you tap your way to a completely ad-free game!
The Poor Ugly Dwarf implementation of Tap-To-Own allows players to touch an ad and play ad-free for thirty minutes. After 50 ads have been touched all ads are removed permanently.
“Of course BouncyBean allows a player to purchase the app outright.” says Nicholas Murphy, COO of Poor Ugly Dwarf. “But we thought that approach alone was too limiting. So we are employing the Tap-To-Own monetization model in our first game. This model opens a new path for players to purchase a game without spending any of their own money. Let the advertisers fully pay for their game. It is our way of passing a slice of ad revenue directly to the player.”
Inspired by the writing in the latest book by Jaron Lanier ( ‘Who Owns The Future’ ), the Poor Ugly Dwarf team fashioned their Tap-To-Own ad model in such a way that app costs do not have to be the sole burden of the player. With this model, a slice of every ad they touch is returned to the player and, once a given threshold is reached, their game is free. Free of ads, free of purchase, and free forever.
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